Service Contract for Undertaking of Research Development Testing and Execution of a Marketing and Business Development Support Package

Tenders are invited for Service Contract for Undertaking of Research Development Testing and Execution of a Marketing and Business Development Support Package for Afghan Civil Society Organizations Non Governmental Organizations Terms of Reference1 Service contract for undertaking of research development testing and execution of a marketing and business development support package for Afghan Civil SocietyOrganizations Non Governmental Organizations Expected start date July 01 2020 Expected end date June 30 2022 Contract period 1 year with possibility of extension1 subject to performance appraisal2 BackgroundThe commitment of WHH in Afghanistan goes back to 1982 with immediate aid to Afghan refugees Since 1992 WHH is registered in Afghanistan and has permanent presence in the Northern Eastern and Central Region and despite the challenging environment manage to consistently deliver aid to the most vulnerable population during emergencies and to build capacities of rural and urban population groups in multi sectoral livelihood programmes WHH is working directly with communities but also with the Government of Afghanistan on national provincial and district level Methods and priorities are shifting between emergency aid and reinforcing the efforts of vulnerable rural and urban population to restore and support their livelihoods and income sourcesWelthungerhilfe WHH is one of Germany s largest non governmental humanitarian aid organisations non profitmaking politically independent and non denominational The organisation is managed by a Supervisory Board of honorary members under the patronage of the President of the Federal Republic of GermanyWHH Afghanistan is currently implementing the Afghanistan Accountability Initiative Ensuring Inclusive Futures Project AAI Project The AAI Project is a research and development R D project seeking to support Afghan civil society in being more effective and self reliant and deriving its authority from Afghan citizens by channelling their demands and holding duty bearers responsible The AAI Project is not a service delivery project but instead focuses on research developing and testing new ways directions and knowledge to help advance the effectiveness and self reliance of Afghan civil society The AAI Project uses design thinking as the overall conceptual framework as shown in Figure 1 As such the AAI Project employs an iterative human centred and testing based project implementation methodology that is explicitly aimed at developing and testing new approaches tools and knowledge Due to the iterative and R D focused nature of the Project WHH seeks a service provider from theprivate sector that has the required capacity and interest in intensively engaging and working alongsideWHH s Product Development Team in all three phases of research immersion ideation and testingduring the anticipated two 2 year contract period 3 Expected outputsWHH seeks an service provider to research develop and test whether professional marketing and otherbusiness support services can support Afghan CSOs and NGOs in diversifying their funding sourcesand access to donations from private or commercial domestic and diaspora sources For this purpose WHH seeks a committed and highly professional private sector entity with considerable experience inmarketing and business development preferably in the context of Afghanistan s civil society sector On an operational day to day level WHH seeks the service provider to work closely alongside WHH steam throughout all stages of product development 1 Research and Immersion PhaseDuring the research and immersion phase WHH intends to collect rich qualitative data based onempathy based research from three primary groups different segments of the Afghan population commercial and private including Afghan diaspora CSOs as well as international donors The overall aim of this research and immersion phase is developing much deeper understanding ofexisting charitable behaviours of different Afghan population segments perspectives of Afghans ondifferent types of charitable giving including to CSOs perspectives of Afghans around CSOs rolesin Afghanistan and perspectives on the issue of international donor dependency by CSOs as wellas perspectives by members of the CSO and international donor community on CSO donordependency the role of the Afghan philanthropic sector and Afghan s charitable donationbehaviours The aim of collecting this information is to ensure that the prototype to be developed is carefullydesigned around stakeholder and user group desires and behaviour 2 Ideation and PrototypingTogether with WHH and key stakeholders perform analysis and synthesis of information gatheredduring the research and immersion phase and subsequently rapidly develop a marketing andbusiness support service prototype 3 Prototype Testing Product TestingTogether with WHH iteratively test the prototype through delivering the product service to selectedAfghan NGOs and CSOs through successive iteration cycles ultimately delivering a minimum viableproduct MVP 4 Market TestingFollowing prototype testing and the delivery of a MVP WHH and the Service Provider will jointlywork to market test the MVP As part of this step it is anticipated that the Service Provider supportWHH through development of a funding strategy branding strategy communications and marketingstrategy and revenue model 4 Further specificationsDue to the iterative nature of its product development methodology WHH is looking for a ServiceProvider to work closely alongside its team on a day to day basis WHH anticipates that the ServiceProvider assignsully dedicated staff to the Project throughout the duration of the contract who will workclosely alongside WHH s Product Development Team including significant time directly at WHH officesor conducting field level research Regular participation in virtual and in person workshops is anticipatedfor the entire duration of the contract Since the intended product is in principle a marketing and business support service for Afghan NGOsand CSOs WHH seeks a service provider with significant experience in marketing businessdevelopment and organizational development preferably in direct reference to NGOs and CSOs 5 Proposed Time Table6 Facilitation by WelthungerhilfeThe Service Provider will maintain close coordination and collaboration with WHH s ProductDevelopment Team throughout the duration of the service contract To support interested applicants WHH will conduct a co creation information session that will providean opportunity to all shortlisted applicants to develop a better understanding of WHH s Project and thespecific role of the private sector partner required for marketing and business support 7 Required qualificationsApplicants must Be an Afghan registered company consultant or consultancy firm international firms are noteligible Being able to demonstrate result driven achievements with organizations in business growth increase in revenue development of alternative revenue streams developing organizationstructures and other business development relevant attributes such as start up management Open to explore and understand how success is defined and demonstrate extending expertisein diversifying CSO NGOs funding sources Have prior experience working with NGOs or INGOs in Afghanistan or neighbouring countries The applicant must possess an in depth and up to date understating of the dynamics and keyactors involved in business and commercial markets and other NGO CSO oriented activities programs projects with concrete contacts in the business community in Kabul Kandahar Nangarhar Herat and Balkh Be registered with Ministry of Commerce or Industries or Afghanistan Investment SupportAgency AISA Have a valid license at the time of application Have physical address and office in Kabul Afghanistan Not named in UN USAID or Afghan government sanction list8 Application requirements Copy of valid registration certificate Attachment I Expression of Interest EoI containing motivation for and expectations for service contract with WHH Attachment II draft marketing and business support concept and plan Attachment III detailed budget including budget narrative Attachment IV business profile CVs of staff proposed to work with WHH9 TerminationAny violation of WHH s Codes of Conduct or security policies and regulations will lead to a unilateral termination of the contract If WHH notice that the Service Provider is not adhering to his her duties according to this term of reference it may at any time unilaterally terminate the contract 10 Submission guideline Applicant organizations that fulfil the requirements shall submit above documents in PDF and Word Excel formats Please note that applications not received in all above mentioned formats and applications with an application letter lacking a signature will not be considered These should be submitted to afg kab hr welthungerhilfe de no later than June 11 2020 at 17 00hrs Kabul time Note Applications can also be submitted in hard copies duly sealed envelope and stamped at WHH office Kolola Pushta street 8 Radio Kileed HNO 135 on due date

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