Expression Of Interest For Health System Enhancement Project S 3 Behaviour Change And Community Mobilization For Increasing Primary Health Care Utilization

Expression Of Interest For Health System Enhancement Project S 3 Behaviour Change And Community Mobilization For Increasing Primary Health Care UtilizationObjective And Purpose Of The Assignment Objectives Of The AssignmentThe Pmu Intends To Recruit An Integrated Marketing Communications Consultancy Firm To Carry Out The Following Tasks 1 To Create Widespread Awareness On The Upgraded Pmcus And Dhs And The Pmcus And Dhs Linked To The Cluster Networks As The First Choice For Curative Care For The Health Care Seekers By Repositioning Them As The Best Government Health Institution Closest To You 2 To Reinforce The Preventive Health Services Provision Via The Medical Officer Of Health Areas Mohs As The First Point Of Contact For Health Prevention And Promotion 3 To Inculcate A Stronger Preventive Health Seeking Behavior Mind Set Amongst Adult Males And Other Non User Categories In The Community Scope Of Services1 Preparation Phase The Tasks Need To Be Carried Out In Collaboration And Coordination With The Health Promotion Bureau Hpb Of The Mohnim Pmu And The 4 Provincial And Piu Counterparts Adb On The Timing Of The Bccm Campaign As Branding Of The Phcs Are Linked To Refurbishment Of Health Facilities And To The Establishment Of Pilot Clusters O Review Available Information From Qualitative And Quantitative Survey Results Draft Strategy Document For Increasing Phc Utilization To Best Understand The Baseline Knowledge Behaviour And Practices With Regards To Phc Utilization O Carry Out Qualitative Assessments If And Where Necessary To Best Understand The Potential Consumers Current Users And Current By Passers Non Users Health Seeker And Service Provider Perspectives On Underutilization Of Phcs O Identify The Communications Related Gaps And Issues That Need To Be Addressed Develop The Final Strategy And Obtain Clearance From The Hpb And The District Health Offices Before Initiating The Development Phase 2 Development PhaseO Conceptualize And Develop A Brand For The Campaign And An Integrated Communications Campaign Consider New Sign Boards Reflective Illuminated Directions Access Pathways To And Within The Facilities Applying A Colour Code By Type Of Service And Type Of Facility And The Communications Campaign To Include All Relevant Local Level Media And Communications Channels O Conceptualize Design And Produce All The Integrated Marketing Communications Material Consider Media Options Regional Campaign More Like A Location Based Communication And Iec Products Av Products Documentaries Outdoor Awareness Pr Advocacy Digital Marketing Apps Social Media Outreach Activities To Create A Change Of Behavior Amongst Current Users Of Phc By Passers Males Plantation Estate Sector Workers And Other Vulnerable Population Groups And To Enhance The Image Of Phc Service Providers Amongst The Community And The Morale Of Phc Service Providers O Obtain Clearance Of All Material Collaterals From The Hpb And Or The District Health Offices Before Launching The Campaign 3 Launch PhaseO Upgrade The Infrastructure Physical Appearance Related To Branding Of The PhcsO Launch A Communications Campaign For At Least 1 Year Duration Utilizing The Material Developed O Will Handle Public Relations And Advocacy For The Project O Will Support The Social Media And Digital Marketing Communications Component Of The Campaign O Train And Handover The Materials And Methodology To The Health Education Officers At Each Of The Districts To Continue To Support Bccm For Phc Utilization O Support To Monitor The Foot Print At The Phcs And To Assess The Quality Of Care During And Following The Launch Of The Bcc Campaign

7,27,931 - USD