Tenders Are Invited For Consulting Digital Communication

Tenders Are Invited For Consulting Digital Communication Unicef Cuba Local Consultancy Elaboration And Implementation Of Digital Communication Strategy Of Unicef Cuba If You Consider Yourself A Committed And Creative Professional As Well As Passionate About Making A Difference In Working With Children And Adolescents The Organization Invites You To Participate In This Consultancy I BackgroundThe Fundamental Mission Of Unicef Is To Promote The Rights Of Every Child Wherever They May Be And Through Everything The Organization Carries Out Programs Communications And Operations The Equity Approach Focuses On The Most Disadvantaged And Excluded Children And Families Implying A Tacit Commitment To The Rights Of The Child For Unicef Equity Means That All Children Have An Opportunity To Survive Develop And Reach Their Full Potential Without Discrimination Within The Framework Of Its Mandate Established In The Convention On The Rights Of The Child Unicef Contributes To Accelerating Progress Towards The Realization Of The Human Rights Of All Children The Global Strategic Framework For Communication And Advocacy 2018 2021 Gcasf 2 0 Of Unicef Raises 4 Key Objectives 1 To Be The Leading Voice For Children And Young People 2 Be The Leading Advocacy Organization For Children And Young People 3 Be The Leading Brand For Children And Young People 4 Achieve The Support Of 100 Million Supporters To Achieve These Objectives The Organization Proposes A Strategy Called Digital First Through Which The Development Of Digital Content And Digital And Or Online Platforms Is Prioritized And Enhanced At The Same Time 3 Priority Publics Are Proposed Among Which Millennials And Young People Are Identified In The Current National Context Unicefs Office In Cuba Should Strive To Communicate In An Attractive Agile And Innovative Way By Telling Stories In Strategic And Comprehensive Formats And Channels That These Contents Are Adaptable And Available In A Variety Of Channels And Contexts Will Be Decisive To Effectively Reach More People Ii Objective Of The ConsultancyThe General Objective Of The Consultancy Is To Design A Digital Communication Strategy In Relation To The Communication Strategy Of The Office Which Defines Clear Objectives To Position Priority Issues Of The Different Program Areas Likewise The Consultancy Will Provide Technical Support For The Conceptualization Design And Production Of A Variety Of Materials And Formats Iii Main Functions And Responsabilities Under The Supervision Of The Communications Officer The Consultant Will Perform The Following Functions 1 Conceptualization Design Implementation And Monitoring Of The Digital Communication Strategy Of The Unicef Office In Cuba 2 Design And Production Of Thematic Packages For Digital Activations Including In Depth Articles Interviews Life Stories Infographics Photo Essays Blogs Videos That Favor The Positioning Of Priority Topics And Aimed At Target Audiences Using The Various Digital Platforms Of Unicef 3 Daily Management And Updating Of The Organizations Web Pages On The Ecm And Druppal Platforms And Facebook And Twitter Social Networks Including The Mediation Of Conversations Monitoring Of Monthly Traffic And Engagement Results Compile And Share Statistical Reports With The Regional Office When Requested 4 Support To The Conceptualization And Design Of Materials Of C4d Intentional Attractive And Contextualized In Collaboration With The Program Area 5 Support For The Dissemination Of Online Evidence Generation Opportunities U Report Surveymonkey Etc 6 Production Of Digital Materials And Activations With Unicef Goodwill Ambassadors In Cuba 7 Advise The Communications Officer In Relation To Current Context Opportunities Such As Initiatives Events Movements Trends Interests Or Activities That Involve And Interest The Millennial Audience And Young People 8 Support To Service Providers In The Production Of Materials Briefing Script Monitoring Approval 9 Support To The Publications Plan Through The Orientation And Recommendation Of Quality Service Providers Illustrators Designers Etc And Validation Of The Final Arts According To Quality Standards And The Unicef Brand Manual 10 Coordination With The Fundraising Area To Respond To The Needs And Requirements Associated With The Design Of Proposals Or Reports And The Elaboration Of Life Stories 11 Support For The Realization Of Events Related To Communication And Advocacy Priorities As Well As Programmatic Including Conceptualization Coordination With Media Photographic Audiovisual And Narrative Documentation 12 Contribution To The Bank Of Images Of The Office Through The Different Documentation Opportunities That Are Presented 13 Support In Other Activities Related To This Program Component If Necessary Such As The Needs Associated With Responses To Emergency Situations Or Thematic Synergies With Other Components Iv Expected Products Expected Products Estimated Date Mapping Of Networks And Desk Review For Communication Strategy Design Proposal Of A Work Plan Design And Production Of 1 Thematic Package Of Social Networks Around The Beginning Of The Hurricane Season And Parenting Month Fathers Day Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good Will Support To The Design Of C4d Materials June 2019 Design And Production Of A Thematic Package Of Social Networks For The World Breastfeeding Week Preparation Of 4 Notes Interviews Photo Essays Life Stories Support For Celebrations For The 30Th Anniversary Of The Cdn Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good Will Support To The Design Of C4d Materials July 2019 Digital Communication Strategy Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Support For Celebrations For The 30Th Anniversary Of The Cdn Documentation Of Events Including The World Breastfeeding Week Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good Will Support To The Design Of C4d MaterialsAugust 2019 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Support For Celebrations For The 30Th Anniversary Of The Cdn Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsSeptember 2019 Design And Production Of 1 Thematic Package Of Social Networks Around The International Day Of The Girl Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsOctober 2019 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Support For Celebrations For The 30Th Anniversary Of The Cdn Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsNovember 2019 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Including The International Dates Of December 1 And 3 Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsDecember 2019 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsJanuary 2020 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsFebruary 2020 Design And Production Of 1 Thematic Package Of Social Networks Preparation Of 4 Notes Interviews Photo Essays Life Stories Documentation Of Events Updating Of The Ecm And Drupal Platforms Contributions To The Institutional Content As Well As New Events And Events 1 Digital Activation With Ambassador Of Good WillSupport For The Design Of C4d MaterialsMarch 2020 Design And Production Of 1 The

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