Tenders Are Invited For Communication Consultancy For Development C4d In Several Topics Of The Health And Nutrition Program

Tenders Are Invited For Communication Consultancy For Development C4d In Several Topics Of The Health And Nutrition Program I Background The Communication For Development C4d Is One Of The Most Effective Methods In Terms Of Promoting Improvement With Respect To Health Nutrition And Other Fundamental Aspects Of The Situation Of Children Children Adolescents And Their Families In Unicef C4d Is Defined As A Strategic Planned And Evidence Based Process That Is Used To Promote Social Changes And Positive Measurable Behavior At The Individual Level It Is A Process That Is An Integral Part Of Development Programs It Is A Process That Gives Priority To Local Contexts And Depends On A Combination Of Different Approaches Channels And Communication Tools Communication For Development Historically Known As Social Communication In Cuba Is A Participatory Process Focused On Empowering Vulnerable People To Be Agents Of Their Own Change Promoting Positive Behavioral Changes Individual And Collective That We Can Measure Many Of The Expected Results Contemplated In The Current Health And Nutrition Program At Unicef Cuba Are Aligned With The World Strategy On Womens Health Children And Adolescents Beyond The Purpose Of Survival The Program Must Include Actions To Prosper And Transform So It Is Necessary To Promote Health And Development Which Will Lead To Changes In Behavior And Attitudes And The Improvement Of Knowledge Based On These Precepts Several Topics Are Identified Such As Accelerating The Integral Health Of Adolescents Free Of Hiv Prevention Of Overweight And Obesity In Primary And Secondary School Children As Well As Promoting The Practice Of Breastfeeding TeenagersInvesting In Adolescents Has A Triple Benefit 1 For Your Health Now 2 For Your Health In Adult Life And 3 For The Health Of Future Generations In Order To Achieve The Sdgs And Reap This Triple Dividend It Is Considered As An Opportunity To Break The Intergenerational Cycles Of Poverty By Investing In The Development Of Knowledge And Skills Of Adolescents In Cuba Inadequacies In The Adolescent Population Related To Education And Sexual Health Have Been Identified Among Which We Can Mention Early Initiation Of Sexual Relations With A Tendency To Decrease Age Unprotected High Fertility Rate In Adolescence 52 0 Per 1 000 Live Births 2015 And 2017 14 Of Births Correspond To Adolescent Mothers Year 2018 With Negative Repercussions On Their Development And The Corresponding Social Impact Insufficient Knowledge About Sti Hiv Aids 50 Of The Youth Population Considers The Probability Of Hiv Infection To Be Far Away Only 14 6 Of Adolescents Were Tested For Hiv In The Last 12 Months Onei 2018 Overweight And Obesity Another Public Health Problem That Has Been Identified In Recent Times Is The Tendency To Increase The Prevalence Rates Of Overweight And Obesity Reaching 17 3 In The Child Population Under 5 Years Data From The Ii National Survey Of Risk Factors 2000 2001 Made To The Cuban Population Over 15 Years Of Age Reported A Prevalence Of Overweight And Obesity Of 20 3 With The Central Provinces Being The Most Affected What Constitutes A Concern For The Sns Occupying More Space In The Agenda Of Care From Early Childhood For The Risks Associated With Noncommunicable Chronic Diseases Whose Scientific Evidence Increasingly Correlates Both Overweight And Obesity Are Identified With Tastes And Preference In Unhealthy Diet And Insufficient Physical Exercise Breastfeeding Regarding The Practice Of Breastfeeding It Is Another Challenge Given That The Results Of The Indicators Related To Exclusive Breastfeeding Until 6 Months Of Age And Continued Until 2 Years Of Age Show Very Unfavorable Results According To The Mics Study 2011 A Recent Research Exclusive Breastfeeding Perceptions Of Mothers And Child Growth Offers Evidence About A Set Of Factors Many Of Which Have A Modifiable Nature Which Affect Their Use And Duration The Perception Of Mothers Of Having Insufficient Milk To Feed Their Children Is Identified As The Most Frequent Cause Of Abandonment Other Causes Identified Include The Decrease In The Perception Of Self Efficacy For Successful Breastfeeding In The Framework Of The Current Cooperation Program Unicef Has Incorporated Programmatic Priorities Whose Effective Approach Requires The C4d Change Strategy Which Is Based On Three Principles Participation Rights Based Approach And Evidence Based These National Priorities Have Explicit Links To The Overall Programmatic Priorities Of The Organization Following Up On This First Effort To Design And Prioritize C4d Initiatives Unicef Cuba Seeks To Establish A Communication Culture For Effective Attractive And Measurable Strategic Development Taking Into Account The Achievements And Challenges In The Course Of This Cpd The Following Areas Of Work And The Following Steps To Achieve Behavioral Changes Are Prioritized TeenagersDevelopment Design Implementation And Monitoring Of A Strategy Of Social Communication In Support Of Adolescent Health With Emphasis On Accelerating The Integral Health Of Adolescents The Training Of Adolescent Health Promoters Prevention Of Stis Hiv Aids And Prevention Of Pregnancy Overweight And ObesityPreparation Design Implementation And Monitoring Of The Social Communication Strategy For The Prevention Of Overweight And Obesity In Primary School Children BreastfeedingPreparation Design Implementation And Monitoring Of The Social Communication Strategy Aimed At Protecting Promoting And Adhering To The Practice Of Breastfeeding Ii Objective Of The Consultancy The General Objective Of The Consultancy Is To Support The Programmatic Priorities Of C4d For The Change Of Behavior Of The Health Component Through Technical Support In The Preparation Design Implementation And Monitoring Of Social Communication Strategies As Well As The Conceptualization And Production Of C4d Stocks And Materials Iii Main Functions And Responsabilities Under The Supervision Of The Program Specialist The Consultant Will Perform The Following Functions 1 Preparation Design Implementation And Monitoring Of Social Communication Strategies C4d Health Area 2 Blogs Publications 3 Bibliographic Review Conceptualization And Design For The Production Of Intentional Attractive And Contextualized Social Communication Materials 4 Coordination Of Conceptualization Design And Production Of Printed And Digital C4d Materials On The Topics Identified 5 Coordination And Monitoring Of The Implementation Of The Health Program With The Corresponding Counterparts 6 Technical Support To Government Counterparts In The Development And Effective Use Of Communication For Development Sharing And Developing Training Materials And Activities That Strengthen Capacities In Participatory Communication And For Behavior Change For Personnel Involved In Planning Implementation And Evaluation Of Programmatic Communication Interventions In Support Of The Sustainability Of The Programs 7 Assist In The Process Of Producing Publications By The Health Area Ensuring The Quality And Effectiveness Of Them As Well As Their Distribution And Coordination With Counterparts 8 Coordination With The Fundraising Area To Respond To The Needs And Requirements Associated With Proposals Or Reports 9 Support In Other Activities For This Program Component If Necessary Such As Responses To Emergency Situations Or Thematic Synergies With Other Components Iv Expected Products Expected Products Estimated DateAcceleration Of The Integral Health Of Adolescents Development Design Implementation And Monitoring Of The C4d Strategy Conceptualization And Development Of C4d Materials Aimed At Primary And Secondary PublicsBlog Posts That Favor Positioning Of The Topic And Commitment To Target Audiences Using The Various Digital Platforms Of Unicef National And Global Websites Social Networks Blogs Publications Periodic Bulletins Such As Blog Entries Social Media Toolkits For Social Networks Videos Photo Essays Newsletters Infographics Monitoring Of The Implementation Of The Strategy According To The Agreed Action Plan July 2019 Development Design October 30 Conceptualization And Development Of MaterialsOctober 2020March 2020 Production Of Materials And Follow Up On The Implementation Of The Strategy Prevention Of Overweight And Obesity In Primary School Children Development And Design Implementation And Monitoring Of The C4d Strategy Conceptualization And Development Of Relevant Communication Materials For Development Aimed At Primary And Secondary AudiencesBlog Posts That Favor Positioning Of The Topic And Commitment To Target Audiences Using The Various Digital Platforms Of Unicef National And Global Websites Social Networks Blogs Publications Periodic Bulletins Such As Blog Entries Social Media Toolkits For Social Networks Videos Photo Essays Newsletters Infographics Conceptualization And Development Of Communication Materials For Relevant Development Aimed At Primary And Secondary Audiences Follow Up On The Implementation Of The Strategy And Contact With The Counterparts According To The Agreed Action Plan June 2019 Elaboration Of The StrategyMay August 2019 Every Month Digital Products Must Be Reported September December 2019 Conceptualization And Development Of Materials May 2019 March 2020Breastfeeding Protection Promotion And

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