Tenders Are Invited For Public Relations Services – Support In Promotion And Operational Communication Of Ratp Projects

Public Relations Services – Support In Promotion And Operational Communication Of Ratp Projects. This Notice Aims To Establish A Framework Agreement For Orders, Single-Award, With No Minimum Amount And A Maximum Amount Of €8,000,000 Excluding Vat, For The Purpose Of Purchasing Support Services In Valuation And Operational Communication For Ratp Projects. The Heart Of The Market Is Based On Continuous Support For Projects And Works, From Strategic Thinking And Initial Identification To The Operational Preparation Of Devices Intended To Be Deployed On The Network. This Support Meets A Dual Objective: - The Promotion Communication Aims To Make The Projects Known, To Explain Their Purpose And To Highlight Their Benefits For Travelers, Territories And Partners. It Mainly Mobilizes Consulting, Strategy, Design And Creation Services To Build Messages And Systems Adapted To Each Project. - Disturbance Communication Accompanies The Consequences Of The Work On The Operation Of The Network. It Responds To Directly Operational Issues: Informing Travelers, Allowing Them To Anticipate Their Trips And Guiding Them During Periods Of Closure Or Traffic Changes. It Is Part Of Tight Schedules And Involves Compliance With A Precise Graphic Charter, Production, Validation And Deployment Deadlines. These Two Dimensions Are At The Heart Of The Market And Require On The Part Of The Holder An Ability To Adapt Its Organization, Methods And Resources To The Nature Of Each Request. The Framework Agreement Will Be Awarded To A Single Holder. The Estimated Start Date For Services Is Set For March 2027.