Tenders Are Invited For Typology Of Digital Audio Uses And The Place Of The Radio France Platform

Radio France Wants To Understand The Ecosystem Of Digital Audio Uses In France. The Study Must Identify The Audiences For Whom Radio Frances Digital Offering, Particularly The Radio France Platform, Fits Into This Audio Universe (Central Place, Complementary Or Absent Role) With Regard To The Competition; The Uses, Needs And Representations To Which It Responds Or Does Not Yet Respond; The Factors That Promote Or Hinder Its Adoption Endogenously And/Or Exogenously, Its Frequency Of Use And Its Recommendation; As Well As The Levers Of Offer, Deditorialization, Distribution, Brand And User Experience Likely To Support Conquest And Loyalty.