Tenders Are Invited For Advertising And Marketing Services – Creative Agency For Maritime Events

Advertising And Marketing Services – Creative Agency For Maritime Events. The Subject Of The Tender Is The Awarding Of Agency Services For The Strategic, Creative, Communicative And Editorial Support Of The Maritime Events Of Hamburg Messe Und Congress Gmbh. The Services Refer In Particular To The Smm, The Ms&D Conference And Expo And All About Ports. In Addition, It Should Be Possible To Include Services For Other Maritime Events At The Hamburg Messe And Congress, In Particular Seatrade Europe, In The Order If Required. The Event Brands To Be Supported Differ In Terms Of Their Market Position, Their Level Of Maturity, Their Event Formats And Their Respective Communication Goals. While The Smm, As An Internationally Established Leading Trade Fair, Has An Existing Brand And Communication Presence, The Planned Further Development Of The Ms&D Conference As Well As The Development And Establishment Phase Of All About Ports Each Require Strategic And Creative Support Tailored To Their Specific Initial Situation. The Agency Must Therefore Be Able To Further Develop The Different Event Brands As Needed And At The Same Time Ensure Consistent, High-Quality B2b And Brand Communication. The Agency Supports The Hamburg Messe And Congress In The Strategic And Creative Development, Further Development, Conception, Design, Textual Development And Implementation Of Communication Measures Based On The Existing Brand Positioning And Corporate Design Specifications. In-Depth Advice On B2b And Brand Communication Is Expected, Which Takes Current Developments, Trends And Innovations Into Account And Provides Relevant Impulses For The Further Development Of Brand And Communication Appearances. The Working Language Within The Framework Of The Collaboration Is German. Depending On The Requirements, Communication Means And Content Should Primarily Be Implemented In English. The Services Include The Following Service Areas In Particular, Depending On Requirements: - A Strategic Consulting & Conception O Strategic Communication Consulting Including Recommendations For The Further Development Of Existing Communication And Brand Appearances O Development Of Communication Concepts For Campaigns And Communication Measures O Trend And Innovation Observation With The Derivation Of Recommendations For Action - B Creation & Design O Further Development And Adaptation Of Existing Key Visuals O Conception And Design Of Print, Digital And Event Media Based On Existing Brand And Design Specifications O Development And Design Of New Advertising Media And Communication Measures O Ensuring A Consistent Visual Appearance Across All Means Of Communication - C Text Work O Creation And Revision Of Advertising And Communication Texts For Print, Digital And Event Media O Conception, Creation And Editorial Support Of Newsletters O Editorial Review, Quality Assurance And A