Tenders Are Invited For Advertising And Marketing Services – Provision Of Digital Strategy On Social Media For The Fluo Grand Est Brand

Advertising And Marketing Services – Provision Of Digital Strategy On Social Media For The Fluo Grand Est Brand. The Purpose Of This Contract Is To Provide Strategic, Editorial, Creative And Operational Support For The Digital Communication Of The Fluo Grand Est Brand. It Includes In Particular The Definition And Deployment Of The Strategy On Social Media, The Creation Of Content, The Animation Of Communities, Moderation, Monitoring, Advice, Reporting And Continuous Improvement Of Performance. The Scope Of This Market Concerns Exclusively The Digital Accounts And Channels Of The Fluo Grand Est Brand Entrusted To The Holder. It Does Not Include The Animation, Moderation Or Management Of The Institutional Accounts Of The Grand Est Region, The Regional Houses Or Any Other Account Administered By The Region. Content Produced Within The Framework Of This Contract May Nevertheless Be Adapted Or Declined For Distribution On The Institutional Channels Of The Grand Est Region Or Its Partners, When Communication Needs Justify It. Their Publication And Management On These Accounts Are Not The Responsibility Of The Holder, Unless Specifically Requested By The Region Falling Within The Scope Of The Planned Services.