Tenders Are Invited For Advertising Services – Mixed Contract Of Services And Supplies For Technical Consulting In Communication, Brand Positioning And Community Revitalization Of The Rural Campus Program, Including Promotional Material And Merchandising.

Advertising Services – Mixed Contract Of Services And Supplies For Technical Consulting In Communication, Brand Positioning And Community Revitalization Of The Rural Campus Program, Including Promotional Material And Merchandising.. The Purpose Of This Contract Is The Provision Of Consulting Services In Communication And Digital Marketing Of The Rural Campus Program, As Well As The Accessory Supply Of Promotional Material And Merchandising Linked To Its Execution. The Services Provided Will Include Planning, Coordination, Operational Execution And Monitoring Of Communication And Dynamization Actions Linked To The Program. In Particular, They Will Include The Development And Application Of Communication Criteria, The Creation Of Dissemination Materials And Supports, The Basic Planning And Coordination Of Content And Messages, As Well As The Dynamization And Support Of The People Participating In The Program, Through Actions Such As Welcome Sessions, Thematic Webinars, Follow-Up Actions And Visits To Students Carrying Out Internships In Rural Areas. Likewise, As Part Of The Development Of The Planned Communication And Dynamization Actions, The Contract Will Include The Supply Of Promotional Material And Merchandising Directly Linked To The Rural Campus Program. Said Supply Will Have An Accessory And Instrumental Nature With Respect To The Provision Of Services And Will Be Aimed At Supporting The Promotion, Dissemination And Identification Actions Of The Program, Without Constituting An Autonomous Or Independent Purpose. The Services And Supply Services Are Directly Linked To Each Other And Are Complementary To Achieving The Communication, Positioning And Community Revitalization Objectives Of The Rural Campus Program, Configuring A Single Functional Unit.