Tenders Are Invited For Contract On Campaigning For A Respectful Political Debate And Prevention Of Harassment Of Politicians

The Folketing, Kl And Danish Regions Want To Develop And Implement A Nationwide Campaign That Will Contribute To A More Respectful Political Debate And Prevent Harassment Of Elected Politicians. The Campaign Aims To Increase The Populations Understanding Of The Democratic Consequences Of Harassment Against Politicians And At The Same Time Motivate More Citizens To Actively React When They Encounter Harassment Or A Hateful Tone In The Political Debate. The Selected Supplier Must Develop Campaign Strategy, Creative Concept, Messages, Visual Identity, Media Plan And Campaign Materials, As Well As Be Responsible For Production, Media Insertion And Implementation Of The Campaign. The Campaign Must Build On Existing Research And Target Group Insights And Be Developed In Close Collaboration With The Folketinget, Kl And Danish Regions. The Task Also Includes Testing Of Key Campaign Elements, Ongoing Quality Assurance And Strategic Recommendations For How The Campaign Can Best Create An Effect And Be Anchored Over A Multi-Year Period. The Campaign Is Expected To Be Carried Out As A Nationwide Effort With The Possibility Of Use Across National, Regional And Municipal Platforms. The Total Budget For The Campaign Is Dkk 2,500,000 Excl. Vat