Tenders Are Invited For Advertising And Marketing Services – Continuation And Further Development Of A Social Media And Web-Based Information And Advertising Campaign To Increase The International Mobility Of Students At German Universities

Advertising And Marketing Services – Continuation And Further Development Of A Social Media And Web-Based Information And Advertising Campaign To Increase The International Mobility Of Students At German Universities. We Are Looking For A Contractor With Proven Expertise In The Area Of ​​Social Media And Online Marketing For Young Students And/Or High School Students. Core Of The Campaign “Study Worldwide – Experience It!” Is User-Generated Social Media Content From So-Called “Correspondents” Studying Abroad. The Contractor Has Experience In Coaching And Supporting Such Content Creators In A Target Group-Oriented Manner. In Collaboration With The Client, He Takes On The Strategic And Operational Conception, Implementation And Further Development Of The Social Media Campaign As Well As Additional Online Marketing Measures, Including Monitoring And Use Of The Insights Gained For Campaign Planning And Support Of Correspondents. The Website Www.Studieren-Weltweit.De Is Being Further Developed Against The Backdrop Of Increasing Use Of Ai-Supported Information Offerings. The Campaign Is Intended To Have A Contemporary, Innovative And Dynamic Approach. The Daad Has A Proven Campaign Profile, But Is Open To Strategic Suggestions For Adapting, Further Developing Or Supplementing Existing Instruments In The Digital Space In Order To Optimally Reach The Target Groups In Terms Of Reach And Other Success Factors. Further Details Can Be Found In The Service Description In Appendix Bw2.