Tenders Are Invited For Marketing Services – Call For Tenders Three Years 2027 - 2029 Digital Communication Wines Of Provence In France And Internationally

Marketing Services – Call For Tenders Three Years 2027 - 2029 Digital Communication Wines Of Provence In France And Internationally. The Interprofessional Wine Council Of Provence Is An Association Recognized As An Interprofessional Organization Of Collective Interest By The Public Authorities In Application Of Articles L632.1 Et Seq. Of The Rural Code As Well As In The European Community Code. It Brings Together Winegrowers And Traders From The Côtes De Provence, Coteaux Daix-En-Provence And Coteaux Varois En Provence Appellations, Making It Possible To: - Strengthen The Weight Of The Provençal Wine Industry - Have Greater Action And Financial Resources - Promote The Specificities Of Each Appellation The Civp Is Looking For A Digital Communication Specialist For The Recommendation And Implementation Of A Communication Strategy For The Wines Of Provence On The Networks Social Services In France And Internationally. To Strengthen The Effectiveness Of Our Communication On Social Networks, In 2023 We Reviewed Our Strategy On The French Market: Simplification Of The Overly Vast Digital Ecosystem (Diluted Performance, Lack Of Efficiency) With Priority Given To Instagram (Presence Of Our Strategic Target) Vs. Facebook, Strengthening Of The Attention Paid To Content (Modern, Impactful, Engaging And Adapted To Our Strategic Target)... A Clear Evolution Is Notable In Terms Of Visibility, Content (Modernity, Originality), But We Believe That We We Can Go Even Further, With A Double Challenge: Visibility/Emergence And Differentiation (From The Competition). The Call For Tenders Concerns The Recommendation And Implementation Of An Ambitious Communication Strategy On Social Networks On The French Market Adapted To Our Strategic Target: Hedonistic Millennials Firm Tranche Market (2027) In A Range Between 850,000 Euros And 1,000,000 Euros And 2 Optional Tranches (For 2028 And 2029) Whose Forecast Budget Is Located In A Range Between 800 000 Euros And 1,000,000 Euros/Year.