Expression of Interest For Europe Day 2027 Advertising Campaign

Expression of Interest for Europe Day 2027 Advertising Campaign. Description: The European Commission Representation in Estonia intends to commission a large-scale advertising campaign to promote the activities of Europe Day 2027. The campaign will focus primarily on two key cities Tallinn and Narva where the largest Europe Day events organised by the European Commission Representation in Estonia will take place. The campaign should cover a wide range of advertising and communication channels to ensure maximum visibility and effectively reach different target groups. The planned channels include outdoor advertising, radio, online advertising, targeted social media campaigns, content marketing and, where possible, television advertising. Special attention should be paid to digital and social media channels that allow for precise targeting and engagement of specific target groups. One of the key target groups for the 2027 campaign is Russian-speaking young people and young families in Tallinn and Narva. The campaign should use appropriate channels, formats and messages to reach these target groups in order to increase their interest and participation in Europe Day activities and strengthen their connection with the European Union and its values. At the same time, the campaign should help to increase awareness of Europe Day among the residents of Tallinn and Narva and their surrounding areas more broadly. In May 2028, Europe Day will be celebrated in Estonia again with extensive public events in Tallinn and Narva. May 9 is considered a day of peace, unity and European cooperation. Building on the experience and success of previous years, the program combines festive, cultural and interactive activities aimed at different target groups, paying special attention to young people and families. The main celebrations of Europe Day in Tallinn will take place at Freedom Square and will include various interactive activities, a cultural program and opportunities to get to know European countries, the institutions and values of the European Union. The European Union Member States, EU institutions and partner organizations will introduce their activities, exhibitions and various engaging activities to visitors. The program also includes a free evening concert with well-known performers, which will create an opportunity for a joint public celebration of Europe Day. In Narva, Europe Day continues to offer a visible and inclusive opportunity to celebrate European values, with a special focus on reaching out to local residents, young people and families. The programme includes a public main event with a concert and the involvement of local performers and young people, as well as interactive activities, an orienteering game, an EU information area and opportunities to learn more about the EU. The aim of the event is to involve residents of Narva and Ida-Viru counties, as well as visitors from other regions of Estonia. The overall aim of the Europe Day 2027 campaign is to raise awareness of Europe Day and strengthen the visibility of the European Union and its values in the public space on 9 May. Special attention will be paid to shaping 9 May as a day of peace and European unity and to involving target groups such as:who may be less likely to participate in traditional European Union-related activities, in particular for Russian-speaking young people and young families in Tallinn and Narva. Therefore, the campaign should combine broad public visibility and targeted communication, ensuring that the main messages and information about Europe Day activities reach the identified priority target groups in a relevant, understandable and inclusive way. The campaign will be implemented in cooperation with the European Commission Representation in Estonia. The commissioned campaign should include various advertising channels, including outdoor advertising, radio advertising, online advertising, targeted campaigns on social media platforms, content marketing and, where possible, television advertising. The aim is to ensure the widest and most diverse visibility and awareness of Europe Day 2027 to generate interest in Europe Day activities and to highlight the significance of 9 May as a day of peace and unity. Start date for expression of interest: 21/09/2026 Europe/Brussels Deadline for expression of interest: 06/10/2026 02:29 Europe/Tallinn [Disclaimer: The above text is machine translated. For accurate information kindly refer the original document.] Tender Link : https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/tender-details/3e5a4343-04d0-4410-9720-20781040cbc9-EXA