Tenders Are Invited For Advertising And Marketing Services – Advertising And Marketing Services

Advertising And Marketing Services – Advertising And Marketing Services. The Contractors Area Of Responsibility In The Area Of Campaigning Includes In Particular The Following Services: - Development Of Communication Strategies, Concepts And Measures, - Target Group Analyses, - Text And Design Of Communication Measures, - Production And Implementation Of Standard Communication Media (Digital Assets And Print Materials Including Final Artwork And Print Data Delivery According To Defined Production Specifications) - Project Management, - Ongoing Strategic Consulting, - Participation In, Preparation And Follow-Up Of Jour Fixes And Workshops, - Creation Of Presentations, - Creation Of Project Plans, - Scheduling, Budget And Production Controlling - Media Collaboration / Interface Management The Contractors Area Of Responsibility In The Area Of Content Marketing Includes In Particular The Following Services: - Further Development And Strategic Advice In The Topic Planning Process Of The Newsroom, - Support In Strategic Communication Management In The Political And Technological Environment - Development And Updating Of Communication And Content Marketing Strategies/Concepts, - Comprehensive Analysis And Recommendations For Editorial Planning And Optimization Of Communication Measures, - Development Of Guidelines For Digital Communication, - Conception Of Topics, Messages And Dramaturgies, - Conception, Preparation And Implementation Of Planning And Creative Workshops, - Participation In Editorial Conferences And Topic Jour-Fixes, - Support Of Social Listening Tools And Comparable Ai-Supported Data Or Monitoring Tools For Trend Analysis And Market Observation, - Development Of Suggestions For Topics, Content And Formats Based On Continuous Monitoring, - Preparation Of Analyzes Of The Competition And Recommendations For Action In The Form Of Regular Reports, - Strategic Advice And Conception For The Positioning Of Topics, Brands Or People Of The Bundesdruckerei Group, - Production Of High-Quality Editorial Content. Further Information On The Subject Of The Service Can Be Found In The Service Description Attached To The Tender Documents. The Intention Is To Conclude A Framework Agreement With A Contractor. In Addition To Bundesdruckerei Gmbh, The So-Called Secondary Clients Are Also Entitled To Call. These Include All Companies Affiliated With Bundesdruckerei Gruppe Gmbh Or Its Subsidiaries In Accordance With Sections 15 Ff. Aktg And Companies That Emerge From These Companies. Currently, The Retrieval Authorization Includes The Following Secondary Clients: D-Trust Gmbh, Genua Gmbh, Xecuro Gmbh, Maurer Electronics Gmbh And Inco Sp. Z O.O.