Tenders Are Invited For Jamk - Mobile - Brand Renewal

The National Exercise Promotion Programs, Liikkuvat Entity, Is Starting A Brand And Website Renewal And Is Looking For A Partner Agency For It. The Goal Of The Renewal Is To Build A Unified And Nationally Influential Brand From The Separate Brands Of The Liikkuvat Entity And To Create A Clear Process For Launching The Brand. As A Result Of The Process, A Comprehensive Brand Strategy Is Drawn Up: Brand Position, Brand Essence And Promise, Brand Attributes, Brand Story, Brand Hierarchy, Target Groups And Core Messages For Different Target Groups, Way Of Speaking And Visual Appearance. A Brand Book Is Built From The Whole, Which Summarizes The Brand Strategy And Visual Look. The Goal Is To Create A Unified, Recognizable And Strong Brand For The Liikkuvat Entity. In Addition To The Brand Renewal, The Liikkuvat Entity Will Tender Separately For The Suppliers Website Renewal. The Supplier Selected For The Brand Renewal Is Responsible For Defining The Requirements Of The Website, Designing The Visual Look And Website Architecture, And Instructing The Technical Implementer Selected For The Website Renewal. At The Customers Request, The Supplier Participates In The Preparation Of The Tender For The Technical Implementation Of The Website And Supports The Customer In The Tendering Phase. Tasks May Include, For Example, Clarifying The Specification Of Requirements, Supporting The Answering Of Bidders Questions, Technical Evaluation Of Bids, And Familiarizing The Selected Implementer With The Prepared Specifications And Plans. For Brand And Website Renewal, A Partner With Solid Experience In Strategic Brand And Identity Work Using Inclusive Working Methods And Evidence Of The Implementation Of Large Website Complexes Is Needed. The Focus Of The Work Is Joint Development, Participation And Work Validation In Different Phases. In Addition To A Clear Process, The Partner Must Have References For Completing Similar Projects. The Partner Must Have The Capabilities To Create Effective Tools For Managing And Implementing The Brand, From Brand Architecture To Materials And Guidelines. The Work On The Brand Will Begin In The Fall Of 2026. The Brand Will Be Worked On Closely So That In The Spring Of 2027 The Website Renewal Can Be Launched And Preparations For The Brands Launch And Implementation Can Be Made. The Goal Is That The New Brand And Website Will Be Published In The Spring Of 2027 Or In The Fall Of 2027. The Schedule Will Be Specified Once The Process Has Started. The Moving Entity Includes The Mobile Early Childhood Education, Mobile School, Mobile Studying And Mobile Adult Entities. The Whole Is Financed By The Ministry Of Education And Culture And The Activities Are Coordinated By The Likes Result Area In The Jyväskylä University Of Applied Sciences Wellbeing Unit. More Detailed Description In Appendix 1 Of The Request For Tenders. Procurement Object Likkuvat Brand Renewal