Tenders Are Invited For Advertising Campaign Services – Continuation And Further Development Of The Partner Management And The Communication Campaign Of The “Gründerland Bayern” Initiative For Bavaria As A Start-Up Location

Advertising Campaign Services – Continuation And Further Development Of The Partner Management And The Communication Campaign Of The “Gründerland Bayern” Initiative For Bavaria As A Start-Up Location. In Order To Achieve The Defined Goals And Adequately Address The Target Groups, A Total Of Four Work Packages Are Defined, Which Are To Be Presented In An Integrated Overall Concept. The Further Development And Continuation Of Partner Management And The Campaign Are Aimed At A Continuous Concept Over Two Years And Must Be Thought Of Together. The Sustainability For An Extension Of A Period To Four Years Should Be Taken Into Account. The Gründerland Bayern Brand Is Intended To Serve As An Umbrella For Start-Up Activities In Bavaria And Equally Appeal To The Target Group Of Founders And The Partner Organizations As Stakeholders. The Brand Message And Tonality Should Be Retained. The Implementation And Further Development Of The Campaign Generally Takes Place In Close Coordination With The Client And Taking Into Account The Framework Conditions Described.