Tenders Are Invited For Advertising Campaign Services – Framework Agreement For Digital Marketing Services For Tourism Oberstdorf

Advertising Campaign Services – Framework Agreement For Digital Marketing Services For Tourism Oberstdorf. The Kurbetriebe Oberstdorf, An Unincorporated Company Owned By The Oberstdorf Market, Is Tendering A Framework Agreement For Digital Marketing Services From An Agency For Strategic Consulting, Digital Media Planning, Campaign Management And Creation From February 1St, 2026. With Around 485,000 Guests And Over 2.5 Million Overnight Stays Per Year, Oberstdorf Is Now One Of The Most Important Tourist Locations In The Alpine Region. Oberstdorf, As A Premium Class Health Resort And Kneipp Health Resort, Is A Year-Round Destination With A Focus On Mountain And Hiking Sports. In 1987, 2005, 2021 And 2031, Oberstdorf Was Or Will Be The Venue For The Nordic World Ski Championships, And Top International Events Such As The Ski Flying World Championships, World Cups And The Four Hills Tournament Regularly Take Place In Germanys Southernmost Municipality. A Lead Agency Is Being Sought As A Long-Term Strategic Partner For Strategic Planning, Creative Conception, Operational Control, Continuous Optimization And Further Development Of Tourismus Oberstdorfs Digital Marketing Measures (Paid/In The Peso Model). She Accompanies Digital Communication Holistically, Proactively Develops New Impulses And Is Responsible For Both Strategic Development And The Successful Operational Implementation Of The Agreed Measures. The Digital Marketing Will Be Tendered As A Framework Agreement With A Term Of One Year Starting On February 1, 2027. The Framework Agreement Is Extended By A Further 12 Months If It Is Not Terminated By One Of The Contracting Parties At Least Three Months Before The End Of The Term. It Ends At The Latest - Without The Need For Termination - On January 31, 2031. The Subject Of The Framework Agreement Is Support As Well As Project-Related Specific Advice And Project Implementation In The Fields Of Action (1) Strategy & Planning With Strategic (Annual) Planning And Creative Conception, Strategic Media Planning, Budget Use And Channel Mix, Knowledge Transfer And Innovation, (2) Creation And Operational Campaign Management With Advertising Material Design, Operational Campaign Management And Reporting And (3) Other Requirements. The Details Can Be Found In The Framework Agreement And Service Description As Well As The Other Tender Documents.