Request for Proposal For Professional Services For Brand Identity & Digital Export Marketing

Request for proposals for Professional Services for Brand Identity & Digital Export Marketing. Service Location: Jericho Project Background The project "EU4Trade: Unleashing Palestine Export Potential to the EU and International Markets", is funded by the European Union under its External Action programs. The overall objective is to unlock the full potential of Palestinian exports, driving economic growth job creation, and the foundation for long-term economic sustainability for Palestine. Specifically, EU4Trade aims to: Strengthen the capacity of Palestinian SMEs to access EU and international markets. Improve product quality, market readiness, export competitiveness, and business linkages. Strengthen PalTrades strategic transformation through the establishment and operationalization of the Market Intelligence Hub (MIH). Promote Palestinian products internationally through participation in trade fairs, exhibitions, and targeted market-entry activities. The project runs from 18 July 2024 to 18 July 2027 and is implemented by PalTrade with financial support from the European Union. Scope of Work PalTrade is seeking a qualified and specialized service provider to strengthen brand identity and digital export presence for a date company by developing a consistent and professional visual identity and applying it across key physical and digital communication channels. The service provider has to reinforce the companys Palestinian origin, product quality, export readiness, and premium market positioning, while improving its visibility and accessibility to international buyers. The selected service provider shall undertake the following integrated activities: 1. Brand Identity Development The service provider shall: Review the companys existing brand identity, visual materials, packaging, product catalogues, website, and exhibition/trade-fair materials. Provide technical advice and recommendations on the companys overall branding and visual positioning. Develop/refine the companys visual brand identity, including: Logo usage and application guidelines; Colour palette; Typography and fonts; Visual style and graphic elements; Basic guidelines for consistent brand application. Develop packaging design concepts, including technical recommendations on the appropriate application of the brand identity to packaging formats. Develop a branded product catalogue template suitable for export markets. Develop branded exhibition and trade-fair materials/templates consistent with the approved brand identity. Ensure that the branding reflects the companys Palestinian origin, quality, export orientation, and desired premium positioning. 2. Digital Export Marketing Website and Online Catalogues Building on the approved brand identity, the service provider shall: Review the companys existing website and digital presence and provide recommendations for improvement. Redevelop or substantially update the companys website in Arabic and English, incorporating the approved brand identity. Structure and present the companys: Product portfolio; Company profile and capabilities; Export markets; Certifications and quality standards; Contact and buyer inquiry information; Relevant export and commercial information. Develop and/or update online product catalogues aligned with the approved brand identity and suitable for international buyers. Develop, edit, and/or adapt digital content required for the website and online catalogues, ensuring consistency in terminology, messaging, visual identity, and product presentation. Ensure that the website and online catalogues are user-friendly, responsive, functional, and accessible to international buyers. Provide technical recommendations to the company on maintaining and updating the website and digital catalogues after completion of the assignment Tender Link : https://www.jobs.ps/en/tenders/ptc-031-2026-15922.html