Tenders Are Invited For Advertising And Marketing Services - Selection Of A Contractor For Planning, Management, Implementation And Reporting Of An International Marketing And Advertising Campaign To Promote The Burgas Region As A Tourist Destination In The Period October 1, 2026 - March 31, 2027.

Advertising And Marketing Services - Selection Of A Contractor For Planning, Management, Implementation And Reporting Of An International Marketing And Advertising Campaign To Promote The Burgas Region As A Tourist Destination In The Period October 1, 2026 - March 31, 2027.. The Purpose Of The Public Procurement Is To Increase The International Recognition Of The Burgas Region And To Stimulate Inbound Tourism By Implementing A Measurable Marketing Campaign Aimed At Audiences With A Proven Interest In Travel And A Real Likelihood Of Visiting The Destination. The Campaign Should Be Implemented In International Emitting Markets That Are Objectively Justified In View Of Their Tourist Potential, Travel Demand, Transport Accessibility To The Burgas Region And Their Ability To Generate Inbound Tourist Flows During The Campaign Period. For The Purposes Of Planning The Campaign, The Existing, Planned Or Publicly Announced Direct Air Connectivity Between Burgas Airport And The Relevant Emitting Market Can Be Used As One Of The Objective Indicators Justifying The Selection, Activation And Schedule Of Marketing Activities. The Contractor Should Independently Determine The Most Suitable Combination Of Communication Channels, Media Environments And Tourism Marketing Ecosystems Necessary To Achieve The Objectives Of The Campaign, Provided That They Are Measurable, Transparent And Allow Reaching Audiences Demonstrating A Real Interest In Travel. The Contractor Has No Obligation To Establish, Maintain, Assist Or Guarantee Any Air Route, Flight Operation, Frequency Of Flights, Passenger Volume Or Commercial Activity Of An Airline. The Availability Of Transport Connectivity Is Considered Only As An Objective Planning Parameter Supporting The Marketing Of The Destination, And Is Neither A Subject Of This Public Procurement Nor A Contractual Result That The Contractor Is Obliged To Provide. The Contractor Should Develop And Implement The Campaign Primarily By Using Audiences With Proven Intent To Travel. The Employer Shall Pay The Contractor The Remuneration Due Every Two Months, Within 30 (Thirty) Calendar Days After The End Of Each Two-Month Campaign Period, Starting From The Date Of Provision Of Air Connectivity, Based On The Services Actually Performed And Reported. The Monthly Payment Is Calculated At The Unit Prices Offered By The Contractor From The Price Proposal, As Follows: - The Actually Delivered Volume Of Banner Advertising For The Month, Calculated At The Unit Price For 1,000 Impressions (Cpm); - The Newsletters And Push Notifications Actually Sent For The Month, Calculated At A Cost Per 1,000 Recipients (Cpt) - The Comprehensive Fixed Monthly Management Fee (Fees For The Three Key Experts And Creative Work And Software Vs. Bots). The Payment Of The Price For The Services Performed Is Carried Out On A Bimonthly Basis, With A Bilateral Protocol For Services Performed. Estimated Quantities For The Term Of The Contract Are As Follows: - 24,000,000 Impressions (Cpm) In Platforms/Airlines; - 240,000 Recipients (Cpt) - Newsletters And Targeted Notifications. Detailed Information Is Contained In The Technical Specification - Appendix No. 7, As Well As In The Document