Tenders Are Invited For Advertising Management Services – License: Digital Outdoor Advertising

Advertising Management Services – License: Digital Outdoor Advertising. The City Provides The Concessionaire With 23 Urban Locations Within The City Where Digital Advertising Can Take Place. This Includes The Right And Obligation Of The Concessionaire To Set Up Advertising Systems At Urban Locations And At Their Own Expense And Risk And To Use Them For Advertising Purposes. In Addition, The Concessionaire Should Also Display Editorial Programs Via The Advertising Systems. In Return, The City Expects The Payment Of Remuneration - Consisting Of A Turnover-Dependent (Sales Lease) And A Turnover-Independent (Minimum Lease) Component, The Provision Of Free Media Services, The Granting Of Discounts On Media Services And The Facilitation Of Crisis Communication. Locations Will Be Made Available For 9 Large Digital Areas In The Street Space - 4 Locations From March 1St, 2027 And 5 More From July 1St, 2027 -, 8 Small Digital Areas In The Light Rail Systems And 6 Small Digital Areas In The Street Space. In Addition, The City Has Already Granted Advertising Rights To Operate Additional Advertising Systems. Locations For The Advertising Systems On City Property Are Specified In This Tender. It Is The Responsibility Of The Concessionaire To Obtain Building Permits For Each Advertising System. In Coordination With The City, Specified Locations Can Be Exchanged For Alternative Locations. It Is The Responsibility Of The Concessionaire To Examine Whether Alternative Locations Can Be Approved Under Planning And Building Law And To Obtain The Necessary Permits. Urban Space Is Increasingly Valued And Used As A Recreational Space. Therefore, The Demands On The Quality Of Advertising Systems, Their Maintenance And Their Benefits For The City Are Increasing. The Bidders Are Requested To Offer A Uniform Product Line For The Urban Area That Corresponds To The Cityscape Of Bochum. The Development Of An Exclusive Design Line Is Not Necessary; Rather, All Offers Should, If Possible, Enable The Selection Of Several Models Ready For Series Production. Some Of The Advertising Systems Should Also, If Possible, Make A Contribution To The Development Of Smart City Solutions Or Be Able To Be Retrofitted Accordingly (E.G. Wifi Access, Cell Phone Charging Stations Or Sensors For Data Relevant To Traffic Control, Environmental Data, Etc.). The City Expects The Future Concessionaire For The Provision Of Urban Areas For Advertising - To Pay A Remuneration - Consisting Of A Sales-Dependent (Sales Lease) And A Sales-Independent (Minimum Lease) Component, - To Provide Free Media Services For The City Group, - To Provide A Cms Through Which The City Can Send Its Motifs Independently And Directly To The Digital Advertising Systems, - 50% Discount On The List Price Of Advertising Placements For The City Group And The Local Parties And Voter Communities (For These From Eight Weeks Before Elections) - Provided That The Digital Advertising Systems For Election Advertising For The V