Tenders Are Invited For Advertising And Marketing Services – Tender For An Advertising Agency To Design, Plan And Implement Information And Communication Measures For Alp Bayern

Advertising And Marketing Services – Tender For An Advertising Agency To Design, Plan And Implement Information And Communication Measures For Alp Bayern. The Free State Of Bavaria, Represented By The Bavarian State Ministry For Food, Agriculture, Forestry And Tourism (Stmelf), Promotes The Sales Of Bavarian Agricultural Products And Food Through A Series Of Information And Communication Measures Under The Umbrella Brand “Bavaria”. The Alp Bayern, Agency For Food Products From Bavaria, Is An Independent Unit In The Bavarian State Ministry For Food, Agriculture, Forestry And Tourism. It Supports The Promotion And Expansion Of The Market Position Of Bavarian Agricultural Products And Food. The Main Activities Of Alp Bayern Are Information And Communication Measures At Home And Abroad, Market Development Measures And Joint Appearances On Platforms (E.G. Trade Fairs). The Integration Of Business, Associations And Institutions Is An Important Key Element Of Alp Bayern. Alp Bayern Is Looking For A Suitable Service Provider (Contractor) For The Conception, Planning And Implementation Of Information And Communication Measures Including Media Planning And Placement As Well As For The Maintenance And Further Development Of Existing Communication Media In The Area Of ​​Sales Promotion For Bavarian Agricultural Products And Food As Well As Related Services. The Order Is A Framework Agreement That Is Concluded For A Maximum Period Of 4 Years (3 Years Basic Contract Term Plus Contract Extension Options For A Further Year).