Tenders Are Invited For Public Relations Services – Framework Agreement For Public Relations Services Of The Senate Department For Urban Development, Building And Housing

Public Relations Services – Framework Agreement For Public Relations Services Of The Senate Department For Urban Development, Building And Housing. Using The Existing Corporate Design Of The State Of Berlin, The Development And Implementation Of Suitable Information And Communication Measures For Senstadt With A Broad Public Impact Is Desired. The Scope Of Services Consists Of The Following Components: • Support And Support In The Event Of Any Adjustment Or Change To Senstadts Existing Communication Concept • Conception, Design And, If Necessary, Commissioning And Quality Assurance Of Print Orders For Print Products Such As Flyers, Leaflets, Brochures, Posters, Advertisements • Design Of Products For Digital Use Such As Sharepics, Banners, Pdf Documents, Presentations, Online Advertisements • Website Design And Creation For Special Projects And Campaigns • Design Of Infographics For Online And Offline Use • Conception And, If Necessary, Production Of Av Media (E.G. Films And Podcasts; E.G. For Employee Recruitment) • Design And Production Of Animations For Online And Offline Use (E.G. Through Data Protection-Compliant Ai Applications) • Media Planning (Ooh And Online, E.G. For Social Media Campaigns) • Placement Of Advertisements And Booking Of Advertising Space In The Street, Public Transport And Social Media • Advertising Material / Giveaways (Conception, Design And Procurement) • Event Concepts (With And Without Implementation) • Trade Fair Concepts (With And Without Implementation, Procurement Of Trade Fair Equipment/Elements) • Image Procurement Including Clarification Of Usage Rights (Including Stock Images And Moving Images) • Conception, Organization And, If Necessary, Implementation Of Communication Measures For Different Campaigns • Communication Measures To Attract Employees Further Services / Communication Formats That Result From The Points Mentioned Above Can Be Accessed. General Requirements • Unless The Client Requests Otherwise In Individual Cases, A Largely Barrier-Free Pdf Must Be Provided For Each Print Product For Publication On The Internet. The Pdf Is Only Considered Barrier-Free If It Passes The Test Procedure For Barrier-Free Pdf Documents According To The Bitv Test (Http://Www.Bitvtest.De). • Provision Of The Open Data Of The Respective Communication Product For Further Use By The Client As A Prerequisite For The Respective Project Completion (E.G. Print And Digital Products In The Indesign Packaging Folder) • The Development Of Concepts And The Graphic Services Should Be Provided By The Contractor Inhouse. The Implementation/Production (Or Parts Thereof) Can Be Carried Out On A Project-Related Basis And By Subcontractors After Consultation With The Client. • In The Event That Individual Measures Are Implemented By Third Parties, The Request Is To Obtain And Submit Three Suitable Offers (Film Production Companies, Printing Companies, Event Companies, Etc.) • For Foreign-Language Products: Cooperation With A Translation Agency Commissioned By Senstadt And Ensuring High-Quality Language