Tenders Are Invited For Advertising And Marketing Services – Framework Agreement For Personnel Marketing And Employer Branding

Advertising And Marketing Services – Framework Agreement For Personnel Marketing And Employer Branding. Like All Public Educational And Research Institutions, The University Of Trier Is Facing An Increasingly Competitive Situation On The Job Market For Specialists And Managers. Qualified Applicants - Particularly In The Areas Of Science, It, Administration And Technical Services - Are Courted By A Large Number Of Employers From The Private And Public Sectors. The Increased Need For Professional Personnel Marketing Requires An Approach That Is Operationally Unburdening, Qualitatively Consistent, Implemented In A Uniform Manner Across All Channels And Remains Strategically Compatible With The Universitys New Brand Concept. To Date, The Universitys Personnel Marketing Activities Have Been Essentially Limited To The Operational Placement Of Job Advertisements In Print And Online Media. An Overarching Employer Branding Strategy, A Defined Employer Value Proposition (Evp) And Systematic, Data-Supported Recruiting Marketing Are Currently Missing. With The Completion Of The Brand Process In The Course Of 2026, The University Will For The First Time Create A Sound Basis For Strategically Coherent Employer Communication. The Agency To Be Commissioned Must Have The Following Skills In Particular: - In-Depth Knowledge Of Current Market And Recruiting Developments And Their Transfer To The University Context; - Proven Experience In Working With Universities And In Academic Recruiting; - Consistent Orientation Towards The Universitys Employer Branding Concept And Its Stringent Implementation In All Measures; - Actively Support Consistent And Recognizable Employer Positioning; - High Creative And Design Quality In Line With The Universitys Brand Concept; - Development Of Systematic, Scalable And Usable Format Logic For Print And Digital Channels; - Independent, Structured And Reliable Implementation Of Tasks With Consistently High Quality, Even With A Large Number Of Parallel Tenders. Against This Background, The University Of Trier Intends To Gain A High-Performance Agency As A Strategic Partner That Can Provide All Relevant Services From A Single Source. The Need For Integrated Service Provision Arises In Particular From: - The Close Interlinking Of Strategy, Creation, Media Planning And Performance Optimization, Which Requires Consistent Brand Management; - The Need For Uniform Control Of Communication Measures To Avoid Quality Breaks; - The Need To Incorporate Data-Based Insights From Performance Marketing Directly Into The Strategic Development Of The Employer Brand; - The Reduction Of Interfaces And Coordination Efforts On The Part Of The University; - The Goal Of Long-Term Quality Assurance By An Agency That Oversees The Entire Process From The Strategic Point Of View