Tenders Are Invited For Advertising Services – Pieria Mussel Farming: Strategic Development And International Expansion Through Promotion, Research And Innovation Actions, Sub-Project 1: Creating A Collective Identity And Promoting Fishery And Aquaculture Products In Domestic And International Markets Of The Operation Pieria Mussel Farming: Strategic Development And International Expansion Through Promotion, Research And Innovation Actions

Advertising Services – Pieria Mussel Farming: Strategic Development And International Expansion Through Promotion, Research And Innovation Actions, Sub-Project 1: Creating A Collective Identity And Promoting Fishery And Aquaculture Products In Domestic And International Markets Of The Operation Pieria Mussel Farming: Strategic Development And International Expansion Through Promotion, Research And Innovation Actions. The Object Of The Contract Is The Creation And Promotion Of A Collective Identity For The Fishing And Aquaculture Products Of Pieria, With The Aim Of Strengthening Their Presence In The Domestic And International Markets. The Implementation Includes The Analysis And Improvement Of Product Placement Conditions In The Target Markets (Spain, France, Greece) Through Specialized Research, Including Focus Groups, B2b Interviews And Big Data Analysis. In Addition, It Includes The Design Of A Strategic Plan To Improve Product Positioning, As Well As The Redesign Of The Collective Commercial Identity And The Upgrade Of Communication Through Promotional Materials, Information Brochures And Digital Campaigns. The Project Also Includes The Participation And Presence Of The Products In International Trade Fairs (Spain, France & Greece) And The Development Of Advertising Strategies In Social Networks.