Tenders Are Invited For Advertising Services – Service For The Comprehensive Management Of The Production And Dissemination Of Institutional Advertising In The Media And Online Media Of The Guía De Isora City Council

Advertising Services – Service For The Comprehensive Management Of The Production And Dissemination Of Institutional Advertising In The Media And Online Media Of The Guía De Isora City Council. The Fundamental Object Of The Contract Is The Planning Of A Specialized Service For The Strategic Management Of Communication Of The Illustrious City Council Of Guía De Isora. The Communication And Advertising Services Contract Covers Various Activities Aimed At Improving The City Councils Relationship With Its Citizens, Media, Institutions And The General Public, Through Adequate Planning, Mediation, Advice, Advertising Insertion And Monitoring Of Communication Campaigns. Developed By Hiring A Company Or Communication Agency That Is Responsible For The Management And Development Of The Communication Services Of The Illustrious City Council Of Guía De Isora. Among The Main Activities To Be Developed Are: Strategic Management Of Municipal Communication: Development And Execution Of A Comprehensive Communication Strategy That Covers The Various Areas And Needs Of The City Council, In Order To Improve Its Institutional Image And Maintain Fluid And Effective Communication With Citizens And Other Key Actors. Writing Informative Texts: Writing And Preparing News, Statements And Press Releases, In Order To Keep Citizens Informed About The Activities, Projects And Policies Of The City Council. Advice On Institutional Communication: Continuous Support To The City Councils Communication Team In The Management Of Internal And External Communication, Advice On The Implementation Of Communication Strategies And In Choosing The Most Appropriate Channels To Reach Target Audiences. Negotiation And Relationship With The Media: Mediation With Local, Regional And National Media To Guarantee Correct Dissemination Of Messages And Improve The Visibility Of The City Councils Activities. Planning And Purchasing Of Advertising Spaces: Planning, Mediation And Execution Of Advertising Campaigns In Both Traditional And Digital Media, With The Aim Of Maximizing The Visibility And Impact Of Institutional Campaigns. Monitoring, Control And Evaluation: Monitoring The Execution Of Communication Campaigns, Preparation Of Execution Reports, Impact Analysis And Proposal Of Improvements For Future Communication Actions