Tenders Are Invited For Conceptualization Service Of The Media Plan, Recruitment And Purchase Of Advertising Space For The Talent Arena 2027 Event Promoted By Fundació Barcelona Mobile World Capital Foundation (Exp. A/F202617/S)

Conceptualization Service Of The Media Plan, Recruitment And Purchase Of Advertising Space For The Talent Arena 2027 Event Promoted By Fundació Barcelona Mobile World Capital Foundation (Exp. A/F202617/S).The Object Of This Contract Consists Of The Provision Of A Specialized Service For The Conceptualization And Strategic Planning Of Media, Audience Capture, Purchase Of Advertising Space, As Well As The Management, Monitoring, Execution And Optimization Of Advertising Campaigns Associated With The Talent Arena 2027 Event, Promoted By Mwcapital. This Service Will Include The Definition And Execution Of A Comprehensive Media Plan, Both In Digital Channels (Online) And In-Person Or Conventional (Offline), Including The Identification And Segmentation Of Target Audiences, The Selection Of Channels And Advertising Media, The Management Of Campaigns, The Continuous Monitoring Of Their Performance And The Formulation Of Optimization Recommendations Based On Data. The Actions Object Of The Contract Their Purpose Will Be To Maximize The Reach And Impact Of The Events Promotional Actions Among The Target Audiences Defined By Mwcapital, To Contribute To The Recruitment Of Professionals In The Digital Field, To Promote The Conversion Of Qualified Registrations And To Reinforce The Positioning Of Talent Arena As One Of The Main European Meetings For Digital And Technological Talent.