Tenders Are Invited For Advertising And Marketing Services – Public Contract For Services Aimed At The Designation Of A Communications Agency

Advertising And Marketing Services – Public Contract For Services Aimed At The Designation Of A Communications Agency. The Purpose Of This Contract Is To Select A Communications Agency Responsible For Supporting Ephec In The Design, Implementation And Management Of Communications Campaigns Aimed At Strengthening Awareness, Promotion And Activation Of Its Training Offers. These Campaigns Mainly Take Place Within The Framework Of: • Registration Periods; • Open Days, Information Sessions And Similar Events; • More Broadly, Any Action Aimed At Supporting The Attractiveness And Influence Of Ephec. As Such, The Market Covers In Particular: • A Strategic Dimension, Including An Audit Of Existing Communication And An In-Depth Reflection On The Brand Positioning Of Ephec, Taking Into Account Its Identity, Its Values, The Diversity Of Its Target Audiences And The Specificity Of Its Three Schools; • The Design Of Communication Strategies Adapted To The Objectives Of The Institution, In Particular During Registration Periods, Open Days And Actions Aimed At Strengthening The Attractiveness And Influence Of Ephec; • The Creation Of Creative Concepts And The Production Of Coherent And Differentiating Content; • The Operational Implementation Of Communication Campaigns, Both Online And Offline. The Strategic Audit And Brand Positioning Reflection Constitute A Transversal Base On Which All Strategies, Creative Concepts And Communication Actions Carried Out Within The Framework Of This Market Will Be Based. The Selected Agency Will Thus Be Required To Intervene Across The Entire Communication Value Chain, From Strategic Analysis And Positioning To Deployment, Monitoring And Optimization Of The Actions Carried Out. The Detailed Technical Description Of The Expected Services Appears In Parts Iii And Iv Of These Special Specifications. These Parts May, If Necessary, Be Clarified Or Adapted During The Negotiations, In Strict Compliance With The Principles Of Equal Treatment, Non-Discrimination And Transparency.