Tenders Are Invited For Advertising And Marketing Services - Attitude Shaping Campaign - Homokhát (386)

Advertising And Marketing Services - Attitude Shaping Campaign - Homokhát (386). 1. Establishment Of An Attitude-Shaping Center The Task Of The Winning At Is To Ensure The Continuous Opening Hours Of The Center, 8 Hours A Day, 5 Days A Week, And To Receive Visitors And Provide Them With Comprehensive Information. Requirements For The Center: Min. 20 Sqm Heated Room, Must Be Within A 5 Km Radius Of The New Sorting Plant, Facing The Street, With Internet Access, 43-Diameter Tv, Computer, Telephone Line Equipment. The Rent Of The Place, As Well As Its Equipment, Will Be Borne By The Winner. In Addition To The Involvement Of 1 Environmental Protection Expert During The Attitude-Shaping Campaign, 2 Additional People Are Required To Ensure The Centers Continuous Opening Hours. 2. Website Creation, Operation, Continuous Uploading With Content The Task Of The Winning At Is To Create A New Website And Upload It With Initial Content To Promote The Purpose Of The Project. Minimum Requirements: Photo Gallery Of The Events, The Implementation; Providing An Event Calendar; Search Engine Optimized Structure; Search Engine Friendly; Url Mobile Friendly; Ensuring Accessibility; The Application Of A Statistical Solution That Filters Out Repeated Visits And Enables The Tracking Of Unique Visitor Numbers; Direct Access To Media Sites. Hosting And A Domain Must Be Provided For The Website, And The Page Must Be Updated In English And Hungarian 4 Times A Month. It Is Also Necessary To Include A Carbon Footprint Calculator Integrated Into The Website. Promotion Of The Website: With An Online Advertising Campaign, 5 Different Social Media Posts Were Advertised For 3 Months Starting From The Handover Of The Website, On The Facebook Interface And A Maximum Of 1,000 Characters Per Post In Hungarian, Illustrated With Pictures. 3. Creating, Operating And Continuously Uploading A Social Media Site The Task Of The Winning At Is To Create A New Social Media Site (Facebook, Instagram, Youtube) And Upload It With Initial Content. In Addition To The Continuous Maintenance Of The Social Media Pages, Content Production And Uploading Is Also Part Of The Task: In The Case Of Facebook And Instagram, The Creation Of 2 Posts Per Week And The Posting Of 23 Videos Are Expected. Part Of The Task Is Also The Planning And Execution Of Paid Advertising Campaigns For The Promotion Of Social Media Sites As Part Of Media Buying. Youtube: The Task Of The Winning At Is To Plan And Run Youtube Advertising Campaigns Paid As Part Of The Media Purchase, As Well As To Operate The Youtube Channel, The Number Of Published Films Is 23. 4. Public Opinion Research And Monitoring Of Attitude Formation By Compiling Questionnaires The Winner At Must Develop A Series Of Questions Based On This, A Questionnaire Must Be Compiled And Filled Out 2 Times (In The 14 Settlements Included In The Project, 2X1,500 Completers, In Digital And Paper Form), Which Will Serve As An Aid To The Public Opinion Survey And Monitoring, During Which The Awareness Of The Population On The Subject Can Be Assessed At The Beginning And End Of The Project. 5. Roll Up Planning And Execution The Project Ke