Tenders Are Invited For Monitoring And Press Services

Monitoring And Press Services . Descriptionthe Procurement Consists Of Two (2) Delivery Areas. Delivery Area 1: Media Monitoring And Analysis. The Acquisition Concerns Media Monitoring And Media Analysis For Norsk Tipping. The Purpose Is To Ensure Access To A Comprehensive Solution For Monitoring, Collecting And Analyzing Editorial And Other Relevant Content Across A Wide Range Of Media Channels, Including Printed And Digital Media, Radio, Tv, Podcasts, Blogs, Vlogs As Well As Publications From Political Parties, Organizations And Other Relevant Interest Groups. Norsk Tipping Also Needs An Analysis Tool That Gives The Opportunity To Measure And Analyze Media Coverage, Including Scope, Subject Matter And Value. The Solution Must Support Simple Reporting And Extraction Of Data In A User-Friendly And Visually Accessible Format Delivery Area 2: Press Release Service. The Acquisition Includes Press Services And A Press Portal For Norsk Tipping. The Solution Will Facilitate The Distribution Of Press Releases And Other Information To The Media Through Updated Address Lists And Subscriber Solutions, As Well As Provide The Opportunity To Measure The Response And Reach Of Broadcast Material. Furthermore, The Solution Must Include A Press Portal Adapted To Norsk Tippings Website, Where Press Releases, Images, Documents And Other Relevant Press Material Can Be Collected, Published And Made Available To The Press And Other Stakeholders.