Tenders Are Invited For 2026_24 Marketing Concept Central Saxony 2027: Brand Appearance, Positioning And Campaign Logic For The District And Economic Region

The Contractor Should Derive From This Which Components Should Be Adopted, Further Developed, Discarded Or Reinterpreted For The New Marketing Concept. These Include In Particular: - Marketing Concept For The Economic Region Of Central Saxony From 2011, - Updates And Communication Measures Based On Them, - Existing Communication Materials From The District, - Existing Communication Materials From The Central Saxony Economic Region, - Previous Campaigns And Publicity Measures, - Internet Presence And Social Media Activities, - Publications, Presentations And Advertising Materials, - Existing Claims, Slogans, Hashtags, Core Messages And Recurring Formulations, - Existing Logos, Color Schemes And Fonts, - Existing Target Group Descriptions, - Relevant Concepts, Strategies And Mission Statements Of The District