Tenders Are Invited For Marketing Services – Tender For Lead Agency For Thuringia’S State Marketing, Responsible For The Thuringian State Chancellery (Tsk)

Marketing Services – Tender For Lead Agency For Thuringia’S State Marketing, Responsible For The Thuringian State Chancellery (Tsk). The Tasks Require A Wide Range Of Services, Which Makes Working Methods And Specialist Expertise Particularly Necessary. This Results In The Following Requirements For The Content Of The Work, References To Be Submitted By The Contractor And The Provision Of Personnel: • Strategic Planning And Conception Of Advertising And Marketing Measures As Well As The Associated Advice In The Sense Of Integrated Communication, Including Suitable, Ongoing Documentation Of All Measures. • Conception And Development Of Communication And Advertising Materials In Analogue And/Or Digital Media: Advertisements, Posters, Banners, Moving Images (Trailers, Spots), Podcasts, Apps; Including Creation, Implementation And Production. • Conception Of Communication And Advertising Materials Such As Brochures, Films, Posters, Including Creation And Implementation/Production. • Supporting Support For The Social Media Channels Including Research, Editorial Maintenance, Community Management, Reporting And The Commissioning Of Content Creators. • Content Marketing Including Content Creation As Part Of Collaborations With External Partners. • Event Management: Conception Of Events Including Branding; Direction And Process Plans, Organization, Support And Monitoring. Trade Fair Conception, Construction And Design As Well As Exhibition Stands With On-Site Support. • Conception, Graphic Design And Programming Of A New Website And, If Necessary, Additional Landing Pages; Including Ongoing Maintenance, Technical Support, Reporting And Continuous Development, Taking Into Account Barrier-Free, Responsive Web Design And Future Corporate Design Requirements. • Media Strategy For Online And Offline Channels As Well As Elaboration Of Media Planning (Circulation, Scheduling, Cost And Motif Distribution Plans) As Well As Their Implementation (Purchasing And Processing Of Media Placements). • Conception And Implementation Of Accompanying Research And Analysis Measures (Such As Market, Media And Resonance Analyzes Or Opinion Research) For The Strategic Control, Evaluation And Continuous Optimization Of Marketing And Communication Measures. • Entire Portfolio Of Creation: Visual Design, Text, Photography, Moving Images And Graphics, Including Clarification And Purchase Of Image Usage Rights (Artbuying) As Well As Support And Maintenance Of The Image Database.