GTR 115229093
Tenders Are Invited For Advertising And Marketing Services – Tender For An Online Marketing And Performance Marketing Agency For Social Media Advertising – Programmatic Advertising – Data-Driven Digital Campaigns.
ICB — International Competitive Bid
Closes Sep 01, 2026
Western Europe
Tender Information
GTR Reference
115229093
Tendering Authority
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Tender No
453780-2026
Financer Name
Self-Funded
Work Title
Tenders Are Invited For Advertising And Marketing Services – Tender For An Online Marketing And Performance Marketing Agency For Social Media Advertising – Programmatic Advertising – Data-Driven Digital Campaigns.
Bid Type
ICB — International Competitive Bid
Country
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Geographical Region
Western Europe
Political Region
European Union,G20
Last Date of Bid Submission
01-09-2026
Work Detail
Advertising And Marketing Services – Tender For An Online Marketing And Performance Marketing Agency For Social Media Advertising – Programmatic Advertising – Data-Driven Digital Campaigns.. Digital Visibility Is A Crucial Success Factor For The Competitiveness Of Tourist Destinations. In The Context Of Growing Tourism Offerings, Diverse Communication Channels And Changing Consumer Habits, Professional Digital Marketing Plays A Key Role For Rtg. The City Of Regensburg Has A Strong Cultural Profile And A Diverse Range Of Events - From Unesco World Heritage Sites To Modern Event Formats. In Order To Convey This Diversity Online To Target Groups, A Specialized Agency Is Required That Combines Data-Driven Strategies With Creative Storytelling. An Agency For Online And Performance Marketing Supports Rtg In Efficiently Aligning Its Communication Measures To Relevant Target Groups, Achieving Measurable Reach And Conversion Rates, Displaying Content In A Targeted Manner Along The Customer Journey And Optimally Distributing Budgets Across Digital Channels. In Addition, Data-Based Campaign Management Enables Precise Measurement Of Success And Continuous Optimization, Which Means That Rtg Can Demonstrably And Sustainably Achieve Its Goals - Strengthening The Brand, Increasing The Quality And Length Of Stay. Especially In View Of The Increasing Importance Of Programmatic Advertising, Ai-Supported Marketing And Social Media Performance Campaigns, Working With A Competent Agency Is A Central Component Of The Marketing Strategy For 2026 And Beyond.
Key Value
Tender Value
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Tender Documents
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