Tenders Are Invited For Digital Competence Workshops (Ict)

Part I: Organization And Conduct Of Digital Competence Workshops Entitled Social Media And Content Creation - Development, Reach, Vibe - 6 Workshops 1. Number Of Participants In Each Workshop: 10 People2. Dimensions Of 1 Workshop: Min. 3 Teaching Hours (1 Teaching Hour = 45 Minutes)3. Minimum Thematic Scope: 1) How Social Media Works And How To Use Them - 2 Workshops: A) Why Some Content Gains Popularity On The Internet (So-Called Viral) And Others Do Not, Including: Algorithm In Practice (Tiktok, Instagram, Youtube), Analysis Of Viral Content (What Works And Why), Personal Brand/Vibe Accounts B) Defining Your Own Style/Profile (E.G. Lifestyle, Humor, Education), Including: Creating An Idea For A Series Of Content, Improving Your Own Profile (Bio, Photo, Consistency) C) Risks Of Activity In Social Media: Hate, Social Pressure; Privacy Vs Public Image 2) Creating Content That Attracts - 2 Workshops: A) Short Video Forms (Tiktok, Reels), Including: A Test Of Various Formats (E.G. Education Vs. Entertainment), Rules For Creating Engaging Video Content, Including Elements That Attract The Recipients Attention And Building A Simple Narrative With Examples (Storytelling And Hook) B) Using Tools For Creating Digital Content, In Particular Canva And Capcut, Including Creating Graphics (E.G. Posts, Stories) Using Ready-Made Templates And Preparation And Editing Of Short Video Forms (E.G. Reels), Including: Selecting Materials, Editing Them, Adding Subtitles And Music C) Safety In Practice: Copyright (Music, Materials), Copying Vs. Inspiration 3) Profile Development And First Reach - 2 Workshops: A) Building Engagement, Including: What Causes People To Comment And React; The Importance Of Regular Publication; Interaction With Recipients (Responses, Relationships); Simple Engaging Formats (Questions, Surveys, Guess, Opinions), Trends Vs. Authenticity, Including: What Are Trends (E.G. Sounds, Formats, Styles), How To Recognize A Trend And When It Is Worth Using It B) Basics Of Monetization, Including: Basic Methods (E.G. Cooperation With Brands, Recommendations, Own Products), Factors Influencing The Possibilities Of Cooperation And Profile Monetization, Including The Level Of Audience Involvement C) Risks Of Online Activity, Including: Addiction To Likes, Manipulations And Fake Content