Expression of Interest For WomenS Insurance Market Research In Perú

Expression of Interest for Womens Insurance Market Research in Perú The objective of this market research is to 1) Better understand the needs, pain points, information-seeking behaviors, financial management practices, risk-mitigating strategies, and preferences of female customers in Perú. This includes women across different economic roles and life stages, such as salaried employees, entrepreneurs/business owners, independent (informal) workers. and 2) Understand the landscape and enabling environment with respect to partnerships and distribution. More specifically the objective is to: Gain an in-depth understanding of women as customers,, in terms of daily risk, behaviors, frustrations, and needs broadly and with regards to insurance including health, financial management and planning, marketing, sales, and service (see Section B for scope of work). Get a differentiated perspective for different profiles of women as customers (e.g., by life stage, attitude) for priority segments. Identify and map womens financial and consumption ecosystem. Assess the distribution landscape and channel opportunities for insurance, including traditional and emerging channels such as bancassurance, retail partnerships, telcos, microfinance institutions, employer-based schemes, affinity groups, community-based distribution models and other non-traditional distribution partners in Perú. Explore the enabling environment and innovation ecosystem, including the role of government, insurtechs, fintechs, digital platforms, and embedded insurance models in improving access, trust, and affordability for women segments in Perú. Obtain insights on untapped opportunities and initial ideas (explicit or implicit products or services marketed to women). Tender Link : https://wbgeprocure-rfxnow.worldbank.org/rfxnow/public/advertisement/7063/view.html