Expression of Interest For Eu Strategic Communication

Expression of Interest for EU Strategic Communication in Vietnam. Description: The purpose of this contract is to position the EU as a strategic, reliable, and long-term partner of Vietnam among key target audiences and stakeholders. The contractor will design and implement a strategic communication campaign to raise awareness, strengthen engagement, and reinforce the EUs image as a trusted partner under the EUVietnam Comprehensive Strategic Partnership (CSP). The campaign will support the visibility of the EUs ongoing and future cooperation portfolio, guided by the EUs priorities for external assistance, and will showcase tangible results and the added value of EUVietnam cooperation. Activities will highlight key EU priorities, including the green transition, sustainable and inclusive development, and governance, while demonstrating concrete benefits for Vietnamese citizens. Communication activities should clearly convey why EU actions matter to the people of Vietnam, emphasising shared values, mutual interests, and real-life impact through creative, accessible, and non-technical approaches implemented under the Team Europe framework. Building on the previous Plug In To Evolution and Ive Got the Power campaigns implemented by the EU in Vietnam, the contractor will propose innovative, high-impact initiatives, including digital storytelling and youth engagement activities, while ensuring robust monitoring, performance measurement, and full alignment with EU communication guidelines and cross-cutting priorities. Tender Link : https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/tender-details/affd0e93-6b83-4bc0-a99d-12fe77cc04dd-CN