Tenders are invited for Service Provider: Social Media Campaign for the Municipal Climate Action Framework. Closing Date: Sunday, 12. Jul 2026 Intervention Sector(s): Environment Scope of Services The service provider will be responsible for a complete end-to-end social media campaign, including strategy, online platform, content creation, dissemination, and reporting. The service provider will: Develop a targeted campaign strategy focusing on municipalities, local authorities, and local decision-makers. Identify the optimal approach for relevant social media platforms namely Facebook and Instagram, including audience segmentation, targeting, and paid advertising. Propose a content calendar covering promotion before, during, and after the Framework launch event. Integrate gender-sensitive framing and inclusive messaging. Content Development & Production The service provider will produce all necessary campaign assets including, but not limited to: Online platform for the Municipal Climate Framework. Social media posts, visuals, infographics, and templates. Short videos, reels, or a documentary-style video introducing the Framework. Adaptation of all produced content to the appropriate formats and specifications for Facebook, Instagram, and any additional platforms identified as relevant for reaching the target municipal audience. Messaging tailored to municipal audiences. Designing, editing, and formatting materials according to project branding guidelines. Ensure that all produced content is gender-responsive and inclusive, representing women, youth, marginalized groups, and minority communities, and highlighting their roles in municipal climate action. Campaign Implementation The service provider will: Manage the online platform for the Framework. Manage ad placements and paid promotion to maximize reach among targeted municipalities. Handle scheduling, posting, and boosting content over the campaign period. Coordinate with IndyACT and, where needed, project partners to ensure aligned dissemination through their channels (social media, WhatsApp groups, etc.). Monitor the reach and engagement of inclusive content addressing women, youth, and marginalized groups, and adjust campaign targeting based on performance analytics to strengthen their visibility and participation. Visibility, Branding, and Compliance The service provider must: Ensure that all products comply with the projects visibility guidelines and branding requirements. Include partner logos and acknowledgment statements where necessary. Maintain high ethical standards and ensure respectful and inclusive representation, particularly regarding gender. Deliverables The service provider is expected to produce the following deliverables: 1. Campaign Strategy Document including: Online platform structure and design. Targeting methodology, content plan, and key performance indicators (KPIs) for assessing campaign performance and impact, including metrics related to reach, engagement, audience interaction, and inclusivity of target groups. An approach for integrating inclusive, community-responsive messaging that addresses women, youth, and marginalized groups. 2. Complete package of produced digital content (in both English & Arabic languages) including: Inclusive content reflecting women, youth, marginalized populations, and minority communities. At least one high-quality video (documentary-style or reel format) Visuals, infographics, and social media post designs Caption texts and messaging guidelines 3. Implementation of the social media campaign over the defined period. 4. Boosted ads and paid visibility reports, including reach, impressions, and engagement metrics. 5. Final Campaign Report, including: A summary of activities, analytics, lessons learned, and recommendations An analysis of how the campaign performed in reaching and engaging the target audience. Duration The duration of the consultancy is 5 months, starting from the contract signature. Consultant Profile Only applications from institutions/companies will be accepted; individual consultants are not eligible for this assignment. The applying service provider must demonstrate experience in NGO related communications and national-scale outreach campaigns, such as environmental and social issues (non-commercial). Company Eligibility Requirements: The applying company/institution must meet the following minimum requirements: Legally registered in Lebanon, with valid registration documents (proof of legal status must be provided as proof). Demonstrated organizational capacity to manage and deliver assignments of similar scale, including administrative, financial, and reporting systems. At least 3 years of experience in similar projects. A minimum average annual turnover of 50,000 USD over the last three years. At least 3 projects in NGO related outreach communication campaigns. Demonstrated ability to effectively reach diverse target audiences, including engagement with municipalities. Strong data management, coordination, and reporting capacities. Ability to deliver all output within the required timeline. Qualification Requirements: The service provider (company/institution) shall propose a qualified team with the collective capacity to design and implement a social media campaign supporting the Municipal Climate Action Framework. The team should have demonstrated experience in communication, outreach, and digital content production, particularly in environmental or development-related contexts. The proposed team shall include at minimum the following key experts: 1. Lead communication and outreach expert (team leader) Responsible for overall coordination of the assignment, campaign strategy, quality assurance, and liaison with IndyACT. University degree in communication, public relations, media studies, development studies, environmental studies, business administration, project management, or a closely related field. At least 5 years of professional experience in communication, advocacy, outreach, or public awareness campaigns. Proven experience in managing at least 3 similar projects with NGOs or donor-funded initiatives. Demonstrated experience in coordinating stakeholders, leading multidisciplinary teams, and overseeing project implementation, quality assurance, and reporting. 2. Graphic and digital designer (social media content) Responsible for visual content creation, social media design, and production of campaign materials. University degree or relevant training in graphic design, visual communication, multimedia, or a related field At least 3 years of professional experience in graphic design and digital content production Proven experience in designing visual and multimedia content for social media platforms and campaigns (Facebook, Instagram, and other relevant platforms), preferably related to environmental, climate, or public awareness issues. Budget and Payment Terms Payments will be made in installments linked to deliverables. Important Budget Consideration: Budget allocations must cover outreach activities (including ads, boosting, and other paid visibility measures), consultation, platform services, data management (including analysis when needed), reporting, and all required measures for data protection and privacy. All fees related to these activities, including any associated costs, are fully borne by the consultancy. Payment Schedule (Milestone-Based): 20% after the approval of the Campaign Strategy and Outreach Plan/Document 30% after the approval of the Final Package of Produced Digital Content 30% after the completion of the Social Media Campaign implementation 20% after the approval of the Final Campaign Report (after implementation and delivery of analytics) All payments will be processed within 15 business days after approval of each milestone deliverable. How to apply Qualified candidates are requested to submit their technical and financial offers in separate documents via email to
[email protected], with the subject line:Service Provider ToR3 Municipal Climate Framework [Consultant Name] by 12/07/2026 at 11:59 PM Beirut time. They must also submit, along with the company profile and the CV of key personnel, the relevant legal documents (e.g., registration documents) and a bank information letter. Requirements regarding the format of the tender: Technical Profile The Company/Institution Profile and Relevant Experience, including the CV of key personnel, should not exceed 5 pages in total. If one of the maximum page lengths is exceeded, the content appearing after the cut-off point will not be included in the assessment. External content (e.g. links to websites) will also not be considered). Concept Pitch The General concept (Visuals and Approach) to be used in the social media campaign, showing creativity and innovation within the limits of available budget. Financial Offer: The financial offer shall be submitted in USD (All taxes included). Therefore, the tender must also include the USD Fresh bank details (If available) and a valid extract from the commercial register from MOF. Please note that only internal transfer payments through banks or cash over the bank counter will be applicable. Tender Link : https://daleel-madani.org/civil-society-directory/indyact-league-independent-activists/calls/service-provider-social-media-campaign-municipal-climate-action-framework
