The Illustrious Municipality Of Coyhaique Requires Hiring A Specialized Strategic Communications Management Service That Articulates, Under The Same Model, The Link With The Media, Institutional Actors, Public And Private Organizations, Diplomatic Representations And Embassies, Press Management, Institutional Communication Management And A Permanent Impact Measurement System. The Service Is Conceived As A Management Cycle With Evidence: Plan, Link, Communicate, Measure And Be Accountable. Its Purpose Is To Strengthen The Positioning And Institutional Reputation Of The Municipality At The Regional And National Level, Through Verifiable, Traceable Products Approved By The Technical Unit. Likewise, An Adequate Link With Regional And National Media Favors The Dissemination Of The Actions Developed By The Municipality, Strengthens The Transparency Of Public Management And Contributes To Institutionally Positioning The Municipality As A Close, Reliable Organization Committed To The Needs Of The Community.
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