Tenders Are Invited For Advertising Services Campaign - Service Of Conducting A Comprehensive Promotional And Educational Campaign With A Wide Range Promoting European Funds For Silesia 2021-2027

Advertising Services Campaign - Service Of Conducting A Comprehensive Promotional And Educational Campaign With A Wide Range Promoting European Funds For Silesia 2021-2027. 1. The Subject Of The Order Is The Service Of Conducting A Comprehensive Promotional And Educational Campaign With A Wide Range Promoting The European Funds For The Silesian Voivodeship 2021-2027 (Fe Sl 2021-2027), With Particular Emphasis On The Just Transition Fund (Fst) In The Silesian Voivodeship. 2. The Campaign Is To Be Of A Promotional And Educational Nature And Addressed To All Residents Of The Voivodeship, Engaging Them Through The Proposed Activities In The Process Of Discovering The Results Of The Implementation Of European Funds (Fe), Under The Regional Program European Funds For Silesia 2021-2027, I.E. The European Social Fund Plus (Esf Plus), The European Regional Development Fund (Erdf) And The Fund For Just Transition (Fst). 3. As Part Of The Campaign, The Contractor Is Obliged To Complete Individual Tasks: 1) Prepare A Detailed Schedule For The Implementation Of The Entire Campaign, I.E. All Tasks Indicated By The Ordering Party. 2) Providing A Photographic Service For Campaign Activities. 3) Preparing The Concept And Producing Graphics For Various Media, Consistent With The Coherent Creative Concept Of The Campaign. 4) Preparing The Concept And Producing Advertising Spots (2D Animated) For Online And Outdoor Activities Consistent With The Coherent Creative Concept Of The Campaign. 5) Preparation And Implementation Of Advertisements As Part Of Online Activities. 6) Preparation Of 4 Sponsored Articles And Their Broadcast On 6 Regional Internet Portals. 7) Preparation Of 10 Sponsored Articles In 2 Regional Press Titles And Their Publication In Paper And Electronic Versions. 8) Production Of 3 Radio Spots And Their Broadcast On 5 Regional Radio Stations (Non-Internet). 9) Conducting Promotional Activities On Youtube (True View In Stream - In The Form Of Pre Roll). 10) Conducting Promotional Activities On The Google Display Network (Gdn). 11) Conducting Promotional Activities On The Vod Platform. 12) Carrying Out Outdoor Activities On Various Media In The Silesian Voivodeship, I.E.: A) Outdoor Advertising At The Back Of Buses, The So-Called Fullbacks; B) Outdoor Advertising On The Surface Of 3 Trams; C) Advertisement Placed On Citylights; D) Advertising On Lcd Screens. 13) Preparation, Coordination And Implementation Of Educational Activities With The Participation Of Young People, Which Are A Continuation Of The Educational Campaign Entitled: Transformujemy Śląskie. With Young People And For Young People. 14) Design And Implementation Of A Mural. 15) Design And Implementation Of A Photographic Exhibition In Cities Of 4 Subregions Of The Silesian Voivodeship. 16) Substantive And Graphic Development And Printing Of Promotional Materials, I.E.: A) Kulinary And Fund Guide; B) Puzzle; C) Strategic And Educational Board Game Entitled: European Funds For Silesia. 17) Design, Implementation And Purchase Of Promotional Materials Necessary For The Proper Conduct Of The Campaign. 18