Tenders Are Invited For Advertising And Marketing Services - Development Of A Unified Concept Of Bai For Establishment Of Bulgaria As A Competitive Investment Destination

Advertising And Marketing Services - Development Of A Unified Concept Of Bai For Establishment Of Bulgaria As A Competitive Investment Destination. The Subject Of This Public Procurement Includes The Selection Of A Contractor For The Provision Of Services For Development Of A Unified Concept Of Bai For Establishment Of Bulgaria As A Competitive Investment Destination In Accordance With The Requirements Of The Contracting Authority And The Regulatory Framework. The Work Must Be Carried Out In Strict Compliance With The Requirements And Conditions Of Project No. Bg16rfpr001-1.006-001 Confirmation Of Bulgaria As A Competitive Investment Destination By Supporting The Activities Of The Bulgarian Investment Agency (Bai), Financed By The Program Competitiveness And Innovation In Enterprises 2021-2027, Co-Financed By The European Union Through The European Regional Development Fund With The Bulgarian Investment Agency (Bai). Within The Scope Of The Public Procurement, The Selected Contractor Should Develop Bais Unified Concept For Establishment Of Bulgaria As A Competitive Investment Destination, Which Would Integrate The Main Marketing Elements For The Achievement And Successful Implementation Of The Remaining Project Activities. The Unified Concept Must Contain The Following Mandatory Elements: • Analysis Of Data, Review Of Studies, Attitudes And Expectations, Analysis And Review Of Previous Communication Strategies/Actions That Bulgaria And In Particular Bai Have Implemented Other Similar/Similar Concepts On A National And/Or International Level. • Comprehensive Creative Solution, Incl. 3 Key Visions And The Copyrights On Them, As They Should Also Be Transmitted In All Basic Formats, Including Vector, Including Work Files (Editable Formats), As Well As A Clearly Regulated Transfer Of All Rights Of Use Without Time And Territory Limitations; • Visual Identity, Using And Integrating The Created Bai Logo, As Well As Developing Complementary Graphic Elements, Iconic Style, Color Palettes And Compositional Rules; • A Minimum Of 2 Key Visions And Messages, As Well As The Adjacent Additional Visions That Derive From And Are Subordinate To The Overall Creative Decision. • Proposals For User Insight (Insight Of Users - Investors) • Guidelines For Implementation And Development Of Key Visions In Video Content For Different Formats And Channels - Meta (Post, Story, Reel), Youtube, Etc.; • Guidelines For Using The Key Visions And Messages In Different Banner Formats That Are Used In Digital Advertising, According To The Requirements Of The Leading Advertising Platforms; • Guidelines For Application In External Advertising Media And Other Media Of Visual Identity; • Guidelines In The Implementation Of The Key Visions And Messages In Graphic Materials, Brochures, Posters, Vinyls, Panels, Etc.; • Develop A Detailed Manual For The Single Concept, Containing All The Rules, Examples And Limitations Of Using The Concept To Individual Applications, Events, Participations, Guidelines For The Use Of Colors, Font And How The Key Vision Is Enhanced With Campaign-Specific Elements, Etc.; • Defining Key