Tenders Are Invited For Procurement Of Media Monitoring Service

procurement Of Media Monitoring Service . Descriptionthe Purpose Of The Assignment Is To Meet The Directorate Of Educations Needs For Media Monitoring And Media Analysis. The Directorate Of Education Wants 24/7 Media Monitoring Of National, Regional, Local And Industry Media, As Well As The Websites Of Public Authorities And Organisations. The Service Will Give Us The Opportunity To Generate Reports And Summaries, Which We Share Internally With Everyone In The Organisation. The Directorate Of Education Also Wants The Opportunity To Order Media Analyzes If Necessary At An Hourly Rate, And By Further Agreement. Such Analyzes Must Be Able To Provide A Structured Overview Of The Directorate Of Educations Media Exposure. This Could Be, For Example: Which Issues And Mentions Are Weighted Positively, Negatively Or Neutral Capture Mentions Of Udir And Spokespeople Who Are Quoted Or Discussed On Behalf Of Udirwhich Areas Are Mentioned Based On Our Own Keywords Analysis Of How The Directorate Of Educations Communication Work And Spokespeople Have Influenced The Media Image There May Also Be A Need For Greater Qualitative And Quantitative Analyzes Of Media Matters. This Can, For Example, Be Cases Dealing With A Single Topic, But Also Regular Investigations Of The Directorates Overall Profile In The Media. The Analyzes Will Give The Directorate A Basis For Evaluating And Adjusting Communication Strategies. The Contract Period Will Be Three Years, With An Option To Extend It By A Further Two Years. A Full Description Of The Delivery Follows From The Attached Tender Documents.