Tenders Are Invited For Advertising Services – Digital Media Buying

Advertising Services – Digital Media Buying. The Object Of The Contract Is The Provision Of Digital Marketing Services For The Promotion Of The Hellenic Heritage Brand Of Odap, Its Website, The Services Of Tickets.Hh.Gr (Formerly Hhticket) And Hhstore, As Well As The Commercial Brand Of Odap. They Include: ● Planning An Integrated Digital Marketing Strategy And Media Planning, Which Will Concern The Creation Of Targeted Audiences (Target Groups), Formation Of A Communication Framework For The Overall Identity And Content Production Based On The Objectives Of The Odap And The Characteristics Of The Individual Target Markets. ● Management Of Social Media (Facebook, Instagram, X, Linkedin, You Tube) ● Creation Of An Advertising Account On Social Media And Google Ads And Programmatic Advertising Where Required ● Implementation And Management Of The Advertising Campaign On Social Media (Social Media Ads/Meta Ads), On Google (Google Ads) And On The Programmatic Advertising Platform. ● Creation Of Visuals (Banners) For Use In Social Media Google Ads And Programmatic - Advertising Graphics Or Images. ● Creation Of E-Commerce Flow & Tracking Set Up Where Required.