Tenders Are Invited For Graphic Design Services – Rv Online Communication (Consulting, Conception, Design, Marketing & Editorial Services)

Graphic Design Services – Rv Online Communication (Consulting, Conception, Design, Marketing & Editorial Services). The Bavarian State Ministry For Economic Affairs, Regional Development And Energy (Stmwi) Has An Extensive Online Offering On A Variety Of Topics With Great Depth Of Content. The Website Stmwi.Bayern.De Is The Main Website Of The Ministry. It Represents The Business Card Of The Bavarian Ministry Of Economic Affairs And Bundles All Activities And Information On The Core Economic Policy Topics. In Addition, The Stmwi Operates Numerous Satellite Sites Such As Image And Campaign Sites Or Specialist And Topic Portals (See Stmwi Website Architecture, Available At Https://Www.Stmwi.Bayern.De/Impressum/). The Portfolio Includes Online Presences On Key (Economic) Policy Topics Such As Foreign Trade, Support For Business And Start-Ups, Energy Transition, Regional Development, Training And Further Education, Funding Programs (E.G. Digital Bonus Bavaria, Mobile Communications Bavaria) And Competitions (E.G. Innovation Prize Bavaria) As Well As Events. In Addition To Websites, The Stmwi Operates Social Media Channels (E.G. Instagram, Facebook, X, Linkedin, Tiktok And Youtube). In Addition, The Stmwi Uses Other Online Communication Tools Such As Email And Newsletter Marketing (E.G. Gründerland Bayern, Press Newsletter), Search Engine Marketing (Seo/Geo And Sea), Content Marketing (E.G. Successful Action Campaign) And Influencer Campaigns. The Stmwis Umbrella Brand Strategy Presents The Online Communication Activities As A Unit With Clear Recognition Value. The Ministry Website Stmwi.Bayern.De Is Designed Graphically, Technically And In Terms Of Content In Accordance With The Stmwi Online Style Guide And The Corporate Design Specifications Of The Bavarian State Government (See Stmwi Online Style Guide And Corporate Design Manual, Available At Https://Www.Stmwi.Bayern.De/Design/). In The Spirit Of Holistic Brand Management, All Stmwi Satellite Pages Are Based On The Ministrys Online Design Specifications. The Stmwis Online Communication Is An Integral Part Of The Ministrys Public Relations Work. In Order To Fulfill The Information Mandate Of State Public Relations, The Activities And Competencies Of The Stmwi Must Be Communicated To Specific Target Groups And Topics. In The Interests Of A Modern User Experience, The Content Of Online Communication Must Be Presented In A Visually Appealing, Interactive And Holistic Manner. Therefore, The Stmwis Websites And Other Online Communication Tools Must Be Constantly Further Developed. An External Service Provider Is Required For This. Details On The Scope Of Services Can Be Found In The Service Description.