It Is Required To Contract The Planning, Management, Implementation, Monitoring And Reporting Service Of Institutional Communication Campaigns For 5 Evacuation Drills To Be Carried Out During The Year 2026 By The National Disaster Prevention And Response Service. The Campaigns Contemplate Different Levels Of Territorial Coverage, From Local To Regional Communal Areas, Depending On The Nature Of Each Simulation, The Defined Target Population And The Territorial Conditions Of Each Region. The Service Must Consider The Implementation Of A Media And Communication Support Plan Aimed At Promptly Informing The Target Population About The Execution Of The Drills, Promoting Their Participation And Safeguarding The Territorial Relevance, The Efficient Use Of Resources, The Traceability Of The Investment, The Correct Coordination With Senapred And The Delivery Of Means Of Verification That Allow Accreditation Of The Effective Execution Of Each Campaign. Proposers Must Submit Offers For All Of The Required Campaigns, Considering The Mandatory Supports And Technical Conditions Defined In These Bases. The Media May Include, As Appropriate To Each Campaign, Radio, Paid Advertising In Meta Ads And Tiktok Ads, Public Spaces, Flyers, Local Digital Press And Press Management, In Accordance With The Provisions Of The Technical Bases. In All Campaigns, At Least The Production Of A 30-Second Radio Phrase, Prepared On The Basis Of The Text Delivered By Senapred, Must Be Considered, Including The Corresponding Institutional Closure. The Graphic, Audiovisual Pieces, Posters, Flyers, Links And Other Communication Inputs Will Be Delivered By Senapred, Except For The Obligations Expressly Assigned To The Supplier In The Technical Bases.
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