Tenders Are Invited For Communication And Marketing Services

This Is A Request For Information, Not A Request For An Offer. The Welfare Area Of ​​Kanta-Häme Is Responsible For Social And Health Services As Well As The Organization Of Rescue Operations And First Aid In The Municipalities Of Forssa, Hattula, Hausjärvi, Humppila, Hämeenlinna, Janakkala, Jokioisten, Lope, Riihimäki, Tammela And Ypäjä. Its Statutory Duties Include The Organization Of Social And Health Care And Rescue Operations. The Kanta-Häme Welfare Area Is Tendering For Communication And Marketing Services, Which Include E.G. The Following Services.1. Digital Marketing And Development Of Online Services The Aim Is To Ensure The Visibility, Discoverability And Continuous Development Of Digital Channels. Key Services • Online And Social Media Advertising • Smaller Continuous Campaigns And Withdrawals • Target Group Management • Analytics And Reporting • Search Engine And Artificial Intelligence Optimization • Conversion Optimization (Cro) • Continuous Optimization Of Digital Campaigns • Development Of User Paths • Development Of Online Content And Structures • Consideration Of Accessibility • Improvement Of Findability Of Services Limitations• No Creative Planning Of Extensive Campaigns • No Technical Web Development (Ict Responsibility) • No Main Responsibility For Content Production 2. Content, Communication And Pr Services - Communication Agency The Goal Is To Produce Target Group-Oriented, Impressive And Trust-Building Communication. Key Services Content And Communication • Content Planning And Annual Watches • Articles And Online Content • Social Media Content • Clarifying Messages And Storytelling • Department Communication Sparring • Content Marketing Support Pr And Media Communication • Media Relations • Information Support • Media Communication Sparring • Reputation Management • Communication Support For Crisis And Demanding Situations Coaching And Training • Media Training • Performance And Communication Training • Social Media Training • Customer Communication And Marketing Training • Crisis Communication Exercises Limitations • No Optimization Of Extensive Media Campaigns • Media Monitoring And Distribution Tools As A Separate Acquisition 3. Creative Design Of Communication And Marketing, Brand Services Key Tasks:• Creative Design Of Campaigns (Concepts And Ideas) • Brand Development And Maintenance • Design Of Visual Lines • Crystallization Of Messages And Building Distinctiveness • Creative Direction Of Campaigns If Necessary Role In Relation To Others:• Cooperates With The Content Partner (Communication Agency) And With The Media Agency4. Streaming Services• Streaming And Recordings Of Council Meetings And Other Events• Optional: (Image And Video Production At Offices Or Other Locations) Occasional Needs May Also Include: Video And Image Production Key Tasks:• Video Productions • Animations • Photography Graphic Design Key Tasks:• Campaign Looks • Layout Work • Infographics Campaign And Media Agency Services Key Tasks:• Media Planning (Multi-Channel) • Budget Targeting • Optimizing Visibility During The Campaign • Monitoring The Campaigns Overall Effectiveness We Ask All Suppliers To Contact The Procurement Unit. After Registering, You Will Receive The Material That We Will Review In The Market Dialogue. Tiina Aaltonen, Procurement Expert E-Mail [email protected] The Market Dialogue Will Be Held As A Teams Event On May 8, 2026 From 12 To 4 P.M. And On June 11, 2026 From 12 To 4 P.M.