Tenders Are Invited For Advertising And Marketing Services – Organisation Of A Marketing Programme For German Wine In Usa

Advertising And Marketing Services – Organisation Of A Marketing Programme For German Wine In Usa. The Service Provider Shall Routinely Perform The Following Tasks As Basic Services At A Monthly Fixed Price Including All External Costs: 1. The Service Provider Shall Ensure An Appropriate Infrastructure For The Completion Of His Contractual Obligations. This Consists Of An Office / Offices In The U.S. Of America Fully Equipped With All The Common Means And Channels Of Modern Communication. The Normal Business And Availability Hours Shall Be Made Public And Adhered To By The Service Provider. 2. General Basic Services The Service Provider Shall Perform The Following Tasks As General Basic Services: A) Basic Information Service And Correspondence - Particularly Regarding Exporters, Agents, Supermarkets, Specialist Retailers, Catering Trade, Media And Consumers - Consulting Service For German Wine And Sparkling Wine Producers For Entering Or Already Working On The Us Market - Creation And Maintenance Of A Network Of Important And Relevant Contacts And Multipliers In The U.S. Of America In Order To Perform These Responsibilities - In Correspondence And Consultation, Alternatives To In-Person Meetings Should Be Considered, Such As Virtual Meetings. B) Retail Trade/Catering Trade/Importers/Wine Market - Identifying Market Potentials, Concrete Needs And Opportunities For Cooperation For German Wine And Sparkling Wine Producers - Continuous Compilation And Updating Of Lists Of Us Wine Retailers, Agents, Distributors, Supermarkets, Top Hotels And Selected Restaurants (Including Contact Person For Wine Procurement) - Adaptation Of Existing Promotional Material - Distribution And Shipment Of Promotional Materials. - Cooperation With Potential Partners ( Sommelier-Cooperations, Trade Sponsors, Press Clubs...) - Attendance At Important/Influental Meetings C) Statistics/Market Research/Marketing Strategy For The U.S. Of America - Development Of An Appropriate Marketing Strategy For The Generic Marketing Of The Wines Of Germany Office In The U.S. Of America Corresponding To The Market Situation And In Line With The General Strategy Of Dwi - Transmission Of Statistics/Market Research - Continuous Transmission Of Statistics In Relation To The Use Of Social Media (Number Of Followers, Etc.) - Quarterly Report On General Activities. D) Other Basic Services - Storage Of Pos Material And Banners - Attendance Of An Annual Meeting Of All Wines Of Germany Offices In Germany By The Team Leader/Head Of Campaign (About 4 Days) 3. Basic Public Relation Services The Service Provider Shall Perform The Following Tasks As Basic Public Relation Services At A Monthly Fixed Price Including All External Costs (Including, But Not Limited To, Subscriptions To Relevant Magazines Or Journals): - Continuous Monitoring Of The Us Media Landscape - Expert Point Of Contact For Media Representatives - Regular Summary Of Current Media Clippings (Tv, Print And Internet) - Reports On The Current Situation And Changes In Politics And The Wine Sector - Creation And Distribution Of G