Tenders Are Invited For Business Services: Law, Marketing, Consulting, Recruitment, Printing And Security – Corporate Design Hamburg

Business Services: Law, Marketing, Consulting, Recruitment, Printing And Security – Corporate Design Hamburg. Hamburg Marketing Gmbh Intends To Outsource The Development Of A Substantially New Corporate Design For Hamburg. The Subject Of The Commission Is The Development Of A Holistic, Consistent, Modular, Low-Barrier And Particularly Long-Term Design System That Translates Hamburgs Current Brand Positioning Into A Sustainable Visual Language And Makes It Applicable In Different Organizational, Media And Technical Contexts. The Order Includes In Particular: - The Development Of A New Corporate Design System Including, Among Other Things, A Pictogram, Icon And Infographic System As Well As Motion Design Principles, - The Development Of A New Corporate Typeface, - The Conception Of An Online-Based Design Portal With Digital Style Guides, Design Assets And Application Instructions, As Well As Its Development And Commissioning, - The Development And Production Of Central Templates For Analog And Digital Communication Channels And Standard Market Applications Usable With Different Levels Of Graphic Competence, - The Development Of A Roll-Out, Training And Qualification Concept Including, Among Other Things, Learning Videos, How-To Materials, Support Structures And Measures To Ensure Acceptance And - The Technical Support Of The Introduction Of The New System. However, There Are No Plans To Develop A New Logo For Hamburg. Hamburg Intends To Continue Working With The So-Called Schmidt Logo (Red Castle Over Blue Wave), Which Should Only Be Improved And Revised, Especially For Digital Use. The New Corporate Design Of The Hamburg Brand Is Based On The Current Positioning, Together With The Desire For New Things, And The Hamburg Brand Handbook Derived From It. It Should Be Developed As A Systemic, Modular Design System That Is Consistent, Flexible And Valid For All User Groups And Sub-Brands. The Users Mostly Come From Authorities, District Offices And Municipal Companies In Hamburg. In Addition, Some Institutions In The Hamburg Metropolitan Region Use The Corporate Design. The Cd Must Address Different Target Groups And Cultural Contexts, Enable Co-Branding And At The Same Time Ensure A Clear Brand Identity. What Is Required Is A Digital-First Approach With High Technical Future Viability - Also In The Context Of Artificial Intelligence -, Accessibility In Accordance With Applicable Standards And Easy Applicability Across All Channels. In Terms Of Design, The Cd Should Be Independent, Timeless, Inclusive And Concise And Ensure A Uniform Appearance For All Applications And Communication Contexts.