Tenders are invited for Consultant to Train Social Media Influencers in Sokoto and Bauchi States Closing Date: 4 May 2026 Type: Consultancy BACKGROUND INFORMATION ON PLAN INTERNATIONAL Plan International is an independent development and humanitarian organisation that advances childrens rights and equality for girls. We believe in the power and potential of every child yet too often, this potential is suppressed by poverty, violence, exclusion, and discrimination. And its girls are among those most affected. By working together with children, young people, our supporters, and partners, we strive to create a just world, tackling the root causes of the challenges facing girls and all vulnerable children. We support childrens rights from birth until they reach adulthood. And we enable children to prepare for, and respond to crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge. We have been building powerful partnerships for children for over 85 years, and are now active in more than 80 countries. Read more about Plan Internationals Nigerias Country Strategy to empower 20 million girls in Nigeria to take action and drive change at https://plan-international.org/nigeria/ BACKGROUND/CONTEXT At Plan International Nigeria, strategic visibility is a core component of how we advance programme outcomes, strengthen stakeholder engagement, while reinforcing our commitment to sustainable, people-centered impact. In the context of of Social and Behaviour Change Communication (SBCC), visibility helps amplify evidence-based interventions that influence attitudes, challenge harmful social and gender norms, and promote positive behaviours among adolescents, young people, and communities. As digital platforms continue to shape opinions and behaviours, social media has become an increasingly important channel for development communication, particularly among young people. In Northern Nigeria, especially in Bauchi and Sokoto States, platforms such as Facebook, Instagram, TikTok, X, and WhatsApp play a growing role in how information is consumed and shared. However, communication in these contexts must be culturally sensitive, locally relevant, and accessible, including the use of Hausa and simplified English where appropriate. Under the Global Affairs Canada (GAC)-funded Aspire project, Plan International Nigeria is implementing interventions that advance girls rights, education, protection, and empowerment. As part of the projects SBCC strategy, there is a need to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to serve as credible digital advocates for approved project messaging. Leveraging trusted local influencers, particularly micro-influencers with strong community ties, can significantly enhance message reach, strengthen credibility, and support positive social and behaviour change outcomes. To support this objective, Plan International Nigeria seeks to engage a qualified consultant with strong technical and creative expertise to train identified social media influencers across the two intervention states (Bauchi and Sokoto) on effective content creation and social media management for social media, while ensuring alignment with Plan Internationals approved messaging, safeguarding standards, brand requirements, and communication dos and donts. This engagement is intended to support the development of digital content that will; Promote positive sexual and reproductive health and rights (SRHR) behaviours Challenge harmful social and gender norms Encourage positive masculinity Increase awareness and utilisation of Adolescent Corners as safe, confidential, and adolescent-friendly service delivery points PURPOSE OF THE CONSULTANCY: The purpose of this consultancy is to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to communicate Aspire Project messages accurately, responsibly, and effectively across digital platforms. The consultant will design and deliver a structured training and mentoring process that equips influencers with the practical skills, content development tools, and strategic understanding required to produce high-quality, culturally relevant, and audience-appropriate digital content aligned with Plan International Nigerias communication priorities. The consultancy is expected to contribute to the following outcomes: strengthened influencer understanding of Plan International Nigerias mandate, tone, safeguarding commitments, and campaign priorities improved message discipline, with influencers able to communicate agreed key messages clearly, accurately, and consistently across platforms responsible storytelling that reflects dignity, informed consent, and do-no-harm principles, especially when featuring children, survivors, or vulnerable communities stronger content quality, including improved structure, clarity, visual quality, captions, and calls to action aligned with campaign objectives increased ability to translate complex issues such as girls rights, education, protection, and Sexual and Reproductive Health and Rights (SRHR) into simple, audience-friendly messages without misinformation or harmful framing The Brand and Communications team will remain closely engaged throughout the process to provide guidance on messaging alignment, quality assurance, and overall communication coherence. This consultancy will also support the development of digital content that: promotes adolescents and young peoples knowledge of Sexual and Reproductive Health and Rights (SRHR) encourages positive attitudes and behaviours related to SRHR increases awareness and utilisation of Adolescent Corners as safe, confidential, and adolescent-friendly service delivery points in Bauchi and Sokoto States All content developed under this engagement must resonate with a wide range of audiences, including adolescents, young people, donors, partners, programme participants, and the general public, while clearly reflecting Plan International Nigerias values. The assignment must adhere to ethical, safeguarding, and child protection standards, and contribute to stronger SBCC visibility, advocacy, and stakeholder engagement under the Aspire Project. RECOMMENDED TRAINING SCOPE The consultant will design and deliver a practical, context-responsive training programme for selected social media influencers in Bauchi and Sokoto States. The training should equip participants with the knowledge, tools, and applied skills required to create accurate,engaging, and audience-appropriate content that aligns with Aspire Project priorities and Plan International Nigerias brand and communication standards. At the minimum, the training should cover the following areas; Plan International Nigeria brand and communication essentials: organisational voice and tone, visual standards, logo and brand use, and clear guidance on what is permissible and not permissible in public-facing content Messaging architecture and message discipline: approved key messages, message hierarchy, what to say and what not to say, audience segmentation, and call-to-action framing to ensure clarity, consistency, and alignment across platforms Narrative framing and content strategy: storytelling approaches that work across formats such as reels, carousels, threads, and short-form videos, including how to develop strong hooks, structure content effectively, and drive purposeful engagement Digital storytelling for behaviour change: how to translate themes such as girls rights, education, protection, positive masculinity, and Sexual and Reproductive Health and Rights (SRHR) into relatable, audience-friendly content that supports positive social and behaviour change Safeguarding and do-no-harm principles: informed consent, privacy, safe and dignified representation of children and communities, management of sensitive topics, and escalation protocols where necessary Accuracy and misinformation management: fact-checking basics, avoiding misquotes, preserving context integrity, source discipline, and reducing the risk of misinformation or harmful framing when communicating sensitive issues Content creation and production skills: practical guidance on scripting, caption writing, filming and editing basics, short-form video production, subtitling, accessible design, and inclusive language Audience engagement and community management: comment moderation, responding to sensitive questions, handling backlash, identifying harmful narratives, and applying appropriate referral pathways where required Content planning and campaign delivery: campaign calendar alignment, posting cadence, content sequencing, creative direction interpretation, and approval or review checkpoints Practical application: development of draft scripts, captions, sample posts, short-form video concepts, and mini content plans linked to ASPIRE Project priorities To support measurement of training effectiveness and post-training performance, the training should also include a social media analytics and performance tracking component, covering: introduction to key platform metrics and what they mean how to track performance by post and by platform how to assess whether content is meeting communication objectives basic interpretation of analytics to improve future content decisions use of a simple reporting template to track reach, impressions, engagement, video views, completion rate, audience growth, and audience feedback themes Overall, the training should be practical, output-oriented, and tailored to the digital realities of Bauchi and Sokoto States, with a clear focus on strengthening message quality, content effectiveness, responsible storytelling, and measurable behaviour-change communication outcomes. POST-TRAINING OUTCOMES AND MEASUREMENT To Tender Link : https://reliefweb.int/job/4208831/consultant-train-social-media-influencers-sokoto-and-bauchi-states
