Tenders Are Invited For Public Relations Services – Framework Agreement For The Advertising Support Of Bmas Communication Measures

Public Relations Services – Framework Agreement For The Advertising Support Of Bmas Communication Measures. The Federal Ministry Of Labor And Social Affairs (Bmas) Is Thematically Responsible For The Fundamental Issues Of The Welfare State, The World Of Work, Labor Market Policy, Employment Of Foreigners, Unemployment Insurance, Basic Security For Job Seekers, Labor Law, Occupational Safety, Social Insurance, Old Age Security, Participation And Concerns Of Disabled People, Social Compensation, Social Assistance, European And International Employment And Social Policy As Well As The European Social Fund. The Bmas Carries Out Public Relations Measures Within Its Responsibility. These Measures Should Be Accompanied By Advertising Through An Advertising Agency. The Focus Of The Task Will Be To Support The Strategic And Conceptual Orientation Of Communication Measures As Well As The Visual And Textual Design Of Films, Advertisements (Print And Online), Brochures, Flyers, Posters, Etc. This Requires A Special Creative Potential On The Part Of The Agency To Be Won, Which Should Be Explored As Part Of The Negotiation Process With A Participation Competition. Against This Background, The Federal Ministry Of Labor And Social Affairs Is Looking For A Suitable Advertising Agency As Part Of A Europe-Wide Procurement Process To Support It In The Conception, Development And Implementation Of Communication Measures And Campaigns. The Agency You Are Looking For Has The Necessary Knowledge, Experience, Structures And Skills For The Following Range Of Services: Strategy And Conception, Planning, Design, Production/Implementation And Evaluation Of Advertising Measures As Well As General Tasks. It Is Not Possible To Submit Offers For Part Of The Service. The Concerns Of Accessibility For The Final Design Of Advertising Measures Must Be Taken Into Account During The Conception Phase And, If Necessary, The Currently Valid Cd From The Bmas. Please Note The Attached Tender Documents.