Tenders Are Invited For Expert Services In Communication And Material Production For The Accident And Stay Upright Campaigns

The Object Of Procurement Is The Expert Services For The Communication And Material Production Of The National Accident Day And Pysy Pyssä Campaigns For The Campaign Season 2027. Expert Services Refers To The Planning And Implementation Of The Marketing Communications And Graphic Look Of The Campaigns. In 2027, The Stand Up - Campaign Will Be Celebrated In January And Accident Day Will Be Celebrated On August 13. The Finnish Red Cross Coordinates The Implementation Of The Accident Day And Stand Up Campaigns. Accident Day Has Been Celebrated In Finland Since 1995. The Goal Of Accident Day Is To Improve Our Countrys Safety Culture And Influence Citizens Attitudes To Prevent Accidents. The Stay Upright Campaign Promotes The Safety Of Winter Walking. The Main Theme Of The Accident Prevention Networks Activities For The Years 2027–2029 Is Functional Ability And Safe Everyday Life, Especially From The Perspective Of The Elderly. Among The Areas Of Functional Capacity, Physical And Cognitive Functional Capacity Are Particularly Emphasized. Accident Day Will Be Celebrated In 2027 On Thursday, August 13. The Preparations For Accident Day Will Be Started At The Beginning Of 2027. The Theme Of Accident Day Is Movement Safety In Everyday Life, Especially In Traffic And Daily Transitions. The Theme Is Aimed At All Active People, With An Emphasis On The Elderly. The Time Is In August, When Schools And Everyday Work Begin. Communication Emphasizes The Importance Of Ability To Function, Such As Attentiveness And Consideration Of Others. The Stay Up Campaign Is Celebrated Once A Year, December-January. Stand Tall - Campaign Preparations Will Start In The Fall Of 2026. The Campaigns Target Group Is Working-Age People (Emphasis + 45-Year-Olds). The Theme Is Self-Preparation For Slip Accidents.