Tenders Are Invited For Advertising Services – Implementation Of Espoo Pole Advertising With A License Agreement

Advertising Services – Implementation Of Espoo Pole Advertising With A License Agreement. The City Of Espoo (Later Also The Client) Requests Bids For The Organization Of Mast Advertising In Public Areas Of The City Of Espoo. Pole Advertising In This Procurement Refers To Outdoor Advertising Through Advertising Structures Attached To Light Poles Owned Or Managed By The City Of Espoo, Where The Operator Gets The Right To Place, Maintain And Sell Advertising Surfaces In These Structures. The Operator Gets The Right To Carry Out Mast Advertising In Places Where Mast Advertisements Are Placed In Public Areas Of The City Of Espoo, Including New Places That May Have Been Approved At The Request Of The Operator During The Contract Period. A More Detailed Description Of The Content Of The Procurement Can Be Found In Appendix 1 Of The Request For Tenders. Description Of The Object Of The Procurement. The City Of Espoo Selects One Operator And One Backup Supplier Based On The Tender. The Contract Is Temporary. The Agreement Enters Into Force When The Parties Have Signed It And The Contract Period Is Five (5) Years From The Date Of Entry Into Force Of The Agreement. Individualized Objective Method For Calculating The Expected Value Of The Acquisition: [Media Sales Turnover Estimated By The Operator During The Contract Period (5 Years) - Calculated Espoos Share Of The Turnover (5 Years) - Calculated Guaranteed Rent (5 Years)] * 1.4 (Calculated Reserve Factor For Advertising Spaces Exceeding The Minimum Billable Amount During The Contract Period) Calculated Reserve Factor Is Based On The Increase Of Advertising Places From The Minimum Billable Amount (400 Pcs) Up To The Investment Locations (506 Pcs) Known To The City Of Espoo At The Time Of Publication Of The Request For Tender. In Addition, The Contingency Factor Has Taken Into Account Possible Placements That Exceed This (Approx. 10% Of The Number Of Places Known At The Time Of Publication). The Anticipated Value Of The Procurement Is At Least Equal To The National Threshold Value Referred To In § 25 Of The Procurement Act (1397/2016).